Jane Norman brand to arrive in Dubai

MAF Fashion, the retail division of Majid Al Futtaim Group, has announced plans to open the first Jane Norman fashion store in Dubai.

United Arab Emirates: Monday, September 24 - 2007 at 07:51
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Jane Norman is widely recognised as one of the UK's most successful young fashion retailers. Initially set up in 1952, Jane Norman has over 157 outlets in England, Scotland & Ireland with aggressive plans to venture into Europe and the Middle East.

The first Middle East store will be located at the Majid Al Futtaim Group's Mall of the Emirates. The store will be situated on the ground floor and will open late November with plans to open a second store at Deira City Centre in December 2007.

'We are excited about Jane Norman as it further extends MAF Fashion's operations into the very dynamic and exciting area of high-street fashion. Jane Norman is one of the most recognizable brands in the UK and we look forward to emulating their success in this region,'

said Jeremy Johnston, CEO of MAF Fashion.

The Jane Norman customer has an eye for fashion, keeping up with the ever changing trends. She is ambitious and confident taking maximum pride in her appearance whilst appreciating quality & value, Jane Norman is the stylish, bold original option.

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About MAF Fashion LLC:
MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.
Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women's wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture and Monet.

MAF Fashion owns and manages 80 free-standing stores including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent.

Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, September 24 - 2007 at 07:51 UAE local time (GMT+4)

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