Radisson SAS launches on-line Ramadan charity promotion

The hotel group will donate one dirham on every card sent, to the Dubai based Al Noor Training Centre for Children with Special Needs.

Children at the The Al Noor Centre have designed a selection of five cards which can be personalised with a choice of frames and messages for Ramadan or Eid.

Jean-Marc Busato, Area Vice President of the Rezidor Hotel Group said, 'This promotion is part of our ongoing responsible business initiatives, to show our commitment and respect to the communities in which we serve and ties in with the global Responsible Business Action Month.'

Originally established in 2003 as Hotel Environmental Action Month (HEAM) by the International Tourism Partnership, Responsible Business Action Month (RBAM) is being brought forward by The Rezidor Hotel Group, and aims to build awareness among hotel staff, guests and local communities of the environmental and social issues that face different regions. To achieve this, RBAM encourages hotels to become involved in activities that not only communicate the need for responsible tourism, but also demonstrate the practical and innovative action already being taken by hotels worldwide.

Radisson SAS, already a leader in the industry for its responsible business practices, is using the RBAM event to intensify its corporate social responsibility (CSR) activities across its fifteen Middle East properties.