Young golfing sensation Rory McIlroy signs global partnership with Jumeirah Group

Jumeirah Group, the Dubai-based dynamic and fast growing luxury hotel and hospitality management company, has signed an exclusive three-year sponsorship agreement with teenage golfing sensation Rory McIlroy.

United Arab Emirates: Wednesday, September 26 - 2007 at 10:28
PRESS RELEASE

Rory McIlroy.

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As a Jumeirah Ambassador, McIlroy, who is set to launch his professional career playing in The British Masters at The Belfry this week, will carry Jumeirah branding on his clothing for the nest 3 years. Over the next 12 months Rory will also appear in Jumeirah's global marketing campaign, as the Group continues its rapid expansion.

Jumeirah already has significant involvement in international golf as the official hotel and partner of giD (Golf in Dubai), which includes the Dubai Desert Classic and Dubai Ladies Masters. This is the first time the Group has sponsored an individual player.

Guy Crawford, Chief Executive Officer from Jumeirah Group said:

'This is a fantastic opportunity for Jumeirah Group to sponsor a budding world class golfer whose profile perfectly fits the Jumeirah brand. We are looking forward to following the success of this young, dynamic talent for many years to come.'

Rory McIlroy commented, 'Jumeirah is an outstanding luxury brand and I am thrilled to be representing a Group which shares so many of the values and ambitions I have as I launch my professional career. The next three years will be a hugely exciting period for both myself and Jumeirah, and I am looking forward to working closely with the sponsorship team.'

McIlroy, who won the Silver medal as the leading amateur at The 2007 Open Championship, turned professional at an announcement at The Belfry, UK, on 18 September 2007.

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Jumeirah Group:
Jumeirah properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The fast growing Dubai based luxury international hospitality management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House on Central Park South in New York.

The group's activities are however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Wild Wadi, regarded as one of the premier water parks outside of North America and The Emirates Academy, the region's only third level academic institution specializing in the hospitality and tourism sectors.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, in a step that aims to initiate a new phase of growth and development for the group.

Jumeirah's ambitious expansion plans to grow its portfolio of luxury hotels and resorts worldwide to 57 by 2011 are well underway with projects currently under development in Dubai, Abu Dhabi, Aqaba, Doha, Phuket, Shanghai, Bermuda, Mallorca and London.

For further information please contact:
Jumeirah Group Corporate Communications
Anne Bleeker - Director of Public Relations & Communications
PO Box 73137 Dubai, United Arab Emirates
Telephone: +971 4 3155406
Fax: +971 4 3016655

Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, September 26 - 2007 at 10:28 UAE local time (GMT+4)

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