By introducing the Ultimate Fighting Championship (UFC), the world's leading mixed martial arts sports association, SHOWTIME strengthens its fighting league line-up to complement its award winning WWE broadcast.
Ultimate Fighting is defined as a mixed martial arts competition between high level professional fighters who utilize the disciplines of jiu-jitsu, karate, boxing, kickboxing, wrestling, and other forms in UFC live events. UFC competitors or 'Ultimate Fighters' are among the best-trained and conditioned athletes in the world. While this is a highly intense sport, fighter safety is of paramount concern and it is noteworthy that no competitor has ever been seriously injured in a UFC event.
"Spectacular sports entertainment shows are a global phenomenon, with the success of WWE being the best evidence of this," said Andy Warkman Head of Sports. "Fight sports and in particular UFC brings the best of the best athletes, many of whom are World or Olympic champions together in an adrenalin packed format that will be unique to this region and SHOWTIME. Our ability to provide another sports channel extends an already exhaustive offering to include boxing, motor sports, additional WWE (Heat, Bottom Line and ECW) and even more LIVE coverage again, reaffirming SHOWTIME as a true destination for sports in the region' said Warkman.
In addition to the fights and the Pay Per View events, Showtime has signed an eight season deal for the Ultimate Fighter series, a reality show where fighters that have yet to make a name for themselves compete with each other for the title of Ultimate Fighter and a six figure, multi-fight contract with the UFC.
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SHOWTIME to launch SHOWSPORTS 4 on 1st October
- United Arab Emirates: Wednesday, September 26 - 2007 at 16:06
- PRESS RELEASE
Just two months after the launch of the English Premier League, SHOWTIME has announced the launch on October 1st of SHOWSPORTS 4, the new home of fight leagues and crash sports.
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Notes and media contacts
For information contact:Ahmed Negm
Public Relations Manager
Showtime
Tel: + 971 (0) 4 367 7346
Fax: + 971 (0) 4 367 7348
Jennie Brown
Impact Porter Novelli
Tel: + 971 (0) 4 330 4030
Fax: + 971 (0) 3304031
About Showtime Arabia
Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest blockbuster movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney and local producers; exclusive premium sports including the world's most popular football league the Premier League, the Rugby World Cup and other major sporting events; and the best international series and shows including Desperate Housewives, Lost, Prison Break and Ugly Betty to name just a few, first on TV and one full year before any other channel.
Showtime Arabia is based in Dubai and produces 20 premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS and SHOWSHASHA. We acquire, produce and package the best programs to deliver an exciting and broad range of programming to meet all of the family's entertainment needs. Our owned channels are complemented with a premium selection of international partner channels including global brands like Al Jazeera Sports, Disney Channel, Discovery, MTV, CNN, CNBC and BBC.
Our commitment to our customers goes beyond the region's best programming. With SHOWBOX, the most advanced and first digital video recorder in the region, and SHOWGUIDE, our electronic programming guide and print magazine. Via the SHOWBOX we have also launched SHOW ON DEMAND the region's first video on demand service. Showtime Arabia uses an innovative company culture and technology to provide customers the maximum TV viewing experience.
Posted by Medilyn Manibo, Assistant News EditorWednesday, September 26 - 2007 at 16:06 UAE local time (GMT+4)
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