Azal launches its first store in Bahrain

The store, which boasts a total space of over 150 square meters, retails some of the best names in watches and jewellery from across the globe. The jewellery portfolio boasts top UK designer Theo Fennell, renowned for his iconic charms and pendants, Egyptian designer Azza Fahmy, New York-based 'Queen of Hearts' Judith Ripka, red carpet 'jeweller to the stars' Neil Lane, contemporary Italian jeweller Pianegonda, Alfieri & St. John, Robin Rotenier and Viviane Debbas.

The watches collection includes such famous high-end European brands as Alain Silberstein, motorsports-inspired BRM, jewellery watch brand Guy Ellia, Mediterranée, NH Calabrese, innovative automatic digital watchmaker Ventura, Villemont, and futuristic, sporty Italian brand, U-Boat.

Shireen El Khatib, CEO of Al Tayer Insignia commented,

'The opening of the Bahrain store is part of Azal's continuing expansion plans in the Middle East which, added to the four stores in the UAE, will increase to fifteen stores across the GCC planned by 2010, following the same selective strategy of only prestigious locations.'

The Azal store is designed to sleek contemporary lines, the exterior sporting a combination of glass, dark brown wood and metal, projecting a sense of lightness and modernity. The interior of the store is a continuation of the exterior's sophisticated minimalist design. Showcases are styled to give a sense of distinctiveness and movement, where customers can absorb the individual personalities of the brands and then move easily from one brand to another.

Azal is designed to cater to the needs of discerning customers who desire contemporary style and quality in watches and fine jewellery. Connoisseurs are promised a rewarding experience where high service standards, well-trained staff and quality products come together.