KM Properties steps up international promotion

First up is participation at Cityscape Dubai in mid October, before the sales team packs its bags and heads to the Moscow Extravaganza luxury expo in October 25-27, and then on to Mumbai in November to take part in Cityscape India.

'Such exhibitions are an integral part of our marketing mix and are important for promoting our properties to the international market, especially now while such markets are ripe with investor confidence,' said Sanjeet Joher, group chief operating officer, KM Holding, parent company of KM Properties.

However, while Joher admits that such exhibitions are good for business, he also sees KM Properties as a Dubai ambassador when exhibiting overseas.

'Like the Dubai Department of Tourism and Commerce Marketing (DTCM), KM Properties and other property developers are effective destination marketers as they promote Dubai and the UAE to the larger market when participating at international fairs,' Joher said.

'International property exhibitions not only boost Dubai's tourism attraction but also fuel its economic growth via investments,' he added.

Cityscape Dubai takes place from 16-18 October at the Dubai International Exhibition Centre. KM Properties will promote its full portfolio of properties, including commercial, residential and hotel developments.

Moscow Extravaganza 2007 will be held October 25-27, and is the fifth in a series of annual luxury showcases to be held in Moscow. The show will see KM Properties exhibit alongside a number of luxury brands, including yachts, private jets, cars, art and jewellery, in what promises to be a very prestigious event.

The Dubai-based realty firm will then make its first business foray into India when it participates at Cityscape India, the property exhibition taking place at the Bombay Exhibition Centre, Mumbai, on 19 - 21 November 2007.

KM Properties is considering entry into the Indian market, with a view to developing commercial, residential and hotel properties in the sub-continent country.

'KM Properties is taking a lot of interest in India. We see potential in commercial, residential and hotel properties. The economy there is very strong and the purchasing power of India's nationals has grown by leaps and bounds in recent years. To us, this looks like a very strong market and we are seriously considering entry,' confirmed Joher.

PICTURE CAPTION: KM Properties is gearing up to exhibit at Cityscape Dubai, Moscow Extravaganza and Cityscape India.