General Motors on overdrive at the 9th Middle East International Motor Show

At the previous edition of MEIMS in 2005, the talk of the town was the Cadillac Sixteen concept car. This year's theme for General Motors (GM) will continue to highlight leadership in innovation, technology, design and emotion. GM will feature four exciting award winning concept cars representing the cutting edge of design and technology, a world premieres and 10 regional premieres. Six show premiere are also part of the elaborate unveil programme on the press day on 13 of November.

GM has eight major product launches slated for 2008 across its brands. Visitors and car enthusiasts will be able to see most of these new or refreshed cars as they are unveiled during their first public debut in Dubai.

All these cars at the forthcoming MEIMS undoubtedly reflect the continuous product offensive by GM and also demonstrate just how diverse the company really is.

Displays of GM brands for the region include Chevrolet, Cadillac, GMC, HUMMER and Saab. All these cars will be presented at the sprawling 48x61sq-m display in the new Zabeel Hall.

General Motors Middle East is a major player in the regional automotive sector and has enjoyed tremendous growth and success in the last four years. The company's sales have almost trebled since 2003 and this success has been attributed to the complete transformation of the product line-up, satisfying the breadth and depth of consumer demands and after-sales satisfaction.

GM has been tantalizing auto enthusiasts in the region with exciting new concepts plus a fresh line-up of cars and SUVs ranging from small crossovers to large truck-based models. GM also has the distinction of competing in all-new vehicle segments and attracting a new generation of owners with its compelling designs and state-of-the-art engineering and safety technologies.