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Saturday, November 28 - 2009

Samsung U100 sets Guinness World Records as world's slimmest phone

  • United Arab Emirates: Sunday, September 30 - 2007 at 10:57
  • PRESS RELEASE

Samsung Electronics Co., Ltd., a leading mobile phone provider, is celebrating the entry of its slimmest mobile phone, Samsung U100, in Guinness Book of Records 2008.

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  • Samsung U100.
    Samsung U100.
Samsung U100 was listed as the world's slimmest phone. The Ultra Edition U100 is thin enough to disappear if turned on its side, yet incredibly robust and packed with innovative features for your everyday use. An embodiment of the term slim yet powerful, the U100 measures at 5.9mm and weighs a mere 57 grams. As for its design, this phone's exterior shape is complimented by the contrasting color.

Steve Han, General Manager of the hand-held phones division at Samsung Gulf Electronics comments: "We're delighted with the entry into Guinness World Book of Records for the 2008 edition. The Samsung U100 has truly proved to be another testament for Samsung's ability to innovate and offer mobile phones with groundbreaking technology as well as superior lifestyle designs."

The U100 phone features a 3.2 mega pixel camera which can capture still photos as well as moving footage. The camera is enhanced with an Auto Focus, Half Shutter and an easy to use Image Editor features that ensure premium image quality.

The ultra slim U100 features an intrinsic design element which is Samsung's Smart Surface Mounting Technology (SSMT). SSMT technology reduces the number of components and noise between components, whatever the form of the mobile phone, resulting in the slimmest-ever phone yet. SSMT technology ensures that quality is not compromised for good looks.

Samsung U100 is available in all major electronics outlets across the Middle East.
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About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in, telecommunication, digital media, digital convergence, and semiconductor technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Rama Alsayegh
Memac Ogilvy & Mather - PR
Direct Line: 04-3050307

Rehana Aboul Hosn
Samsung Gulf Electronics
Direct Line: 04-3648602

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