Comments Carolyn Carter, president and CEO, Grey Group Europe, Middle East & Africa: "We are enormously proud of this award. This is an outstanding tribute to our agencies and our brand-building partnership with clients. It truly reflects our mission - to accelerate the potential of our clients' brands - and the way we measure success: clearly and tangibly by delivering growth."
The Euro Effies are the premier awards for proven communications effectiveness across Europe - rewarding campaigns that build brands across borders. The competition is organised by The European Association of Communications Agencies (EACA) and is considered the gold standard in commercial communications effectiveness.
On hearing the news of the win, Philippe Skaff, CEO of Grey Middle East said, "Our clients feel the efficiency of our network first hand, but to be recognized three times in a row shows the being the best is not incidental but our strategic choice to be and stay the premium network in all the EMEA region and that is very good news for the Middle-East and Africa which requires more than ever dynamism and quality of that sort."
Since 2005 Grey EMEA has landed a total of 22 Euro Effie awards, making Grey consistently the most effective agency network of the region. This total includes ten awards for P&G, three for SEAT, two for GlaxoSmithKline, in addition to awards for Deichmann and Novartis.
Comments Dominic Lyle, director general EACA, "Grey has achieved what no other agency
network has accomplished since the launch of the Euro Effies - it has landed the coveted Agency
Network of the YearAward three years running - solidly confirming Grey's ability to build its
clients' brands across Europe in some of the toughest categories in the world."
Grey EMEA's 2007 Euro Effie campaign winners include:
Long-term effectiveness Callegari Berville Grey P&G Boss Bottled "Dressing Ritual"
Silver Callegari Berville Grey P&G Boss "Range"
Bronze Grey London P&G Pantene Pro-V Colour Expressions "Setting Colour Alight"
Bronze Grey Brussels P&G Mr. Proper "Talking Surfaces"
Bronze Grey Madrid P&G Fairy "Saving Tips"
Bronze Grey Düsseldorf - Novartis Lamisil "Free Your Feet, Free Yourself"
Socially Responsible Grey London - Women's Aid Campaign Award 2007 "Valentine's Day: Saying it With Roses"
In addition, Grey Lisbon has been commended for social responsibility ANEBE "100% Cool" drink driving campaign.
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Grey EMEA named Agency Network of the Year for the third year running
- United Arab Emirates: Sunday, September 30 - 2007 at 16:01
- PRESS RELEASE
Grey EMEA scooped Agency Network of the Year for the third consecutive year at the EACA Euro Effie awards ceremony held in Brussels, after landing eight trophies in six categories including long-term effectiveness, FMCG, brand activation and social responsibility communications.
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About Grey EMEAGrey Group's European network, Grey EMEA, covers 80 cities in 59 markets with over
5,300 employees and is the group's largest operating region. Grey Group ranks among
the largest global communications companies. Its parent company is WPP(NASDAQ:WPPGY).
Grey Group's total offer includes Grey, advertising, G2, activation Marketing, Grey Healthcare Group, healthcare communications, MediaCom, media planning and buying and GCI Group, public relations. Key EMEA domestic clients include Karstadt, Deutsche Bank, REWE (Germany);
Nicolas Feuillatte, Francaise des Jeux, Essilor/Varilux, (France); Goldfish, Toshiba, Dairy Crest (UK); Allianz, City of Madrid, Lindt (Spain); Efes, Romtelecom, Polkomtel/Plus (CEE); Ulker (Turkey); Fakta, Coca-Cola, Ocean Spray (Nordics); Canon, Al Arabiya, Al Bilad Bank (Middle East & Africa).
About the Euro Effies
The EURO EFFIE® awards, presented by the European Association of Communication Agencies (EACA), go to campaigns which have achieved proven success in two or more European markets. The awards are open to campaigns from all marketing disciplines and are assessed on effectiveness. These awards support and promote the role of advertising as an effective and efficient use of marketing resources.
Posted by Medilyn Manibo, Assistant News EditorSunday, September 30 - 2007 at 16:01 UAE local time (GMT+4)
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