Damas presents 'Belladonna,' jewellery collection from Bersani

Introduced in the Middle East by leading international jewellery retailer Damas, Bersani unveils an impressive selection of fine pendant chains made distinct by the dramatic combination of gold with colourful hand-painted enamel.

Salvatore Bersani, the creator of the Bersani brand, named his new captivating creations 'Belladonna,' in celebration of the mystique and charm of an ancient beauty regimen. In olden times, the plant 'Belladonna,' which literally translates to 'beautiful woman' in Italian, was used to make a special concoction that noble women put on their eyes to enhance their powers of seduction. Bersani's latest jewellery collection embodies the seductive appeal of feminine beauty which has always been a source of inspiration for artistic creation then till now.

Tawhid Abdullah, Managing Director of Damas, explains, "The creative philosophy of Bersani highlights rare design talent and deep respect for its main material - gold. In less than 25 years of its existence, the Italian brand has created a niche for its fine jewels and has drawn the attention of the most exacting clientele the world over. Our customers in the region will definitely find something special for themselves in its latest collection."

The delicate shimmer of 18kt white and yellow gold and the refined beauty of enamel work are the hallmarks of the Belladonna jewels. Each piece promises to add a subtle touch of sophistication to both day and evening wear, the perfect item to accentuate style and character of the contemporary woman. These jewels are hand-made and contain the prestigious Bersani logo.

Just like all collections coming from the Bersani workshops, Belladonna is created with the greatest attention to detail, masterfully combining innovative design and craftsmanship. It has been said that the mark of a truly talented jewellery designer is the ability to consistently create outstanding works, and this Salvatore Bersani has proven once again with his latest collection.

Bersani's much-admired pieces are available in prestigious jewellery stores throughout Europe and are now in the United States and the Middle East.

With his great success, Salvatore Bersani looks ahead with the same enthusiasm and will to create memorable jewellery that promises innovation, quality and exclusivity.

The 'Belladonna' collection from Bersani is now available in selected 18kt shops across the UAE.