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Ducab awards gold vouchers to customers
- United Arab Emirates: Monday, October 01 - 2007 at 13:13
- PRESS RELEASE
In a special initiative in appreciation of its loyal customers, Ducab, the leading manufacturer of high quality power cables in the Middle East, granted gold vouchers to customers.
The main objective of this promotion was to support distributors in boosting Ducab building wire sales, and to reposition the Ducab brand within the general construction market. The promotion was also designed to strengthen the relationship between Ducab and its distributors.
Speaking on behalf of the promotion at the Gala dinner, Andrew Shaw, Ducab Managing Director commented, "Our focus is on the spirit of giving back to our customers. Our clients are very important to us, so we strive to make their buying experience a memorable one. The campaign's theme of gold vouchers as prizes, will not only add more value and appreciation for Ducab buyers, but it will also give them a sense of overall delight and prosperity." "We are glad to see our customers getting value for their money; every customer is rewarded for choosing Ducab products," he added.
"This unprecedented promotion was offered by Ducab as a gesture of appreciation to our loyal customers and also to attract new customers," said Ashish Chatervedy, Marketing Manager of Ducab. "Ducab is propelled by our innovative quality products along with our progress and continuous expansion, but ultimately, it's our customers who we attribute to our success. We feel they are equally responsible for our pioneering achievements, and what better way to celebrate the purchase of Ducab's building wires than with gold?"
Mr. Shaw added that the gala dinner was held to celebrate the success of the promotion and to recognize the achievements of all those who participated in the campaign. Throughout the gala dinner, awards were presented to honour the hard work of the distributors and sales associates.
In recognition of their achievements, Ducab rewarded the top two distributors who achieved the highest volume orders, with a crystal trophy and a holiday cruise across the Mediterranean. In addition to the trophies, many sales personnel from Ducab's distributors were granted gold coins through a raffle draw.
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Notes and media contacts
For further information please contact:Ashish Chaturvedy
Marketing Manager
Ducab
Tel: - 04 8082500
or
Lina Husri
PR Executive
O2 Marketing Communications
Tel: 050 2803580
About Ducab
Ducab is jointly owned by the Governments of Dubai and Abu Dhabi (50% each), has one of the most modern manufacturing units in the region, occupying an area of 590,000 square metres of land in Jebel Ali, Dubai and nearly 200,000 square metres in Mussafah, Abu Dhabi. Today, Ducab produces over 65,000 cubic copper tonnes equivalent of low and medium voltage cables, emerging as the leader and the first choice of prestigious customers in the Middle East. Ducab's product range includes MV cables, LV power cables, wiring cables, control & auxiliary, lead sheathed cables, Ducab Smokemaster (LSF) cables and supplier of Ducab Connect cable accessories.
Ducab is an ISO 9001:2000 certified company for both its factories. The Abu Dhabi factory was recently awarded an ISO 14001 Environmental Management System certificate and an OHSAS 18001 Occupational Health and Safety certificate by BASEC (British Approval Services for Cables). These certifications are the latest in a string of recognitions achieved by the company including a two time winner of Gulf Excellence Award, two time winner of Dubai Quality Award, Gold category 2004 & 1998.
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