Pearl Valley is South Africa's leading residential golf community and host for the South African open in December 2007. It was acquired by LeisureCorp in May this year as part of an ambitious growth strategy to develop leading leisure- and lifestyle-related investments in Dubai and across the world.
Today's launch of the new identity sees Pearl Valley visually reflect its position within the LeisureCorp family, adopting the signature 'swirl' of its parent brand and of flagship development Jumeirah Golf Estates. The new logo harnesses the colours of the South African flag to anchor the brand within its geographic market.
David Spencer, Chief Executive of LeisureCorp says: "The signature swirl of the LeisureCorp brand represents the highest standards of leisure and lifestyle development. With its heritage as one of South Africa's most sought after golf courses and communities, we felt Pearl Valley was certainly 'swirl-worthy'. The new look and feel allows us to communicate the much deeper brand synergies of excellence in the leisure arena. For investors, partners and the golfing community, the identity immediately conveys that Pearl Valley is a LeisureCorp company, and possesses the qualities embodied in our flagship Jumeirah Golf Estate Brand.
"As part of our long-term plans for growth, we're also actively looking for more world class developments to add to the LeisureCorp portfolio."
Currently, Pearl Valley has one 18-hole Jack Nicklaus-designed championship golf course, a 4,500 square metre clubhouse and a 500-home gated residential community surrounding the course. LeisureCorp's plans for its development include the expansion of facilities, with initial options including an additional 18-hole championship course, further homes and residences, and one or more additional luxury resort hotels.
LeisureCorp is putting plans in place for international reciprocal benefits across its Pearl Valley Golf Estates, Jumeirah Golf Estates and its future golf developments. Jumeirah Golf Estates, LeisureCorp's flagship golf development, has brought together the world's leading golfing and course design superstars, to create Dubai's premier residential golfing community. Greg Norman, Vijay Singh, Sergio Garcia and "the father of modern golf course design", Pete Dye, are working on creating one of the world's most distinctive golf developments.
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Dubai's Leisurecorp launches new look for South African golfing community
- United Arab Emirates: Monday, October 01 - 2007 at 15:22
- PRESS RELEASE
LeisureCorp, the business unit of Istithmar Real Estate behind the development of Jumeirah Golf Estates, Dubai and other global leisure brands, today launched its new brand identity for South African leisure development, Pearl Valley Golf Estates.
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Notes and media contacts
For further information or images to accompany this press release, please contact:Four Communications Group
Ray Eglington
+971 55 985 3365 / +971 985 3365
Greg Moore
+971 4369 3726 / +971 55 985 3375
Istithmar
Rebecca Pearce
+971 4 375 9546 / +971 50 458 5345
About LeisureCorp
LeisureCorp is a wholly-owned subsidiary of Istithmar PJSC, the investment company of Dubai World. LeisureCorp, which was established in July 2006, is responsible for identifying, acquiring and developing leisure- and lifestyle-related investments in Dubai and across the world.
Its portfolio includes Dubai's premier residential golf community, Jumeirah Golf Estates, which will open in 2008; Pearl Valley Golf Estates, South Africa's leading residential golf community, which will host the South African open in December 2007; a major shareholding in Island Global Yachting, the premier owner, developer and manager of luxury marinas; a stake in Troon Golf, the world's leading luxury-brand golf management, development and marketing company; and a shareholding in GPS Industries, the provider of Wi-Fi enabled global positioning systems (GPS) for golf and residential communities.
About Istithmar Real Estate
Istithmar Real Estate, a division of Istithmar PJSC, the investment arm of Dubai World, manages investments in commercial property, retail, the leisure sector and hotels.
It also has a unit focused specifically upon developing real estate investment opportunities in Africa.
With more than USD 8 billion of assets under management, Istithmar Real Estate's strategy is to earn exceptional returns through the acquisition and active management of substantial investments in key locations around the world.
Istithmar Real Estate is run by group chief executive Alan Rogers and managing director Richard Johnson.
About Pearl Valley
Pearl Valley Golf Estates is a Jack Nicklaus-designed, 170-hectare championship golf course (par 72) set in the heart of the Cape Winelands. This magnificent course combines the architectural talents of golfing legend Jack Nicklaus with the stunning backdrop of the Drakenstein Mountains.
The course has received a whole host of Golf Digest awards since its opening in November 2003, including best new golf course in its opening year. It recently announced that it is to host the 2007 South African Open Championship, the second oldest open in world golf.
The development, which boasts a $7.8m, 4,500 square metre, clubhouse and a stunning 500-home gated residential community, changed ownership in May 2007 when it was purchased by Istithmar's subsidiary, LeisureCorp. LeisureCorp plans to invest heavily to develop Pearl Valley into a major international resort and residential golf community. Initial options include an additional 18-hole championship course, a 5 star upgrade on the equestrian centre and water sports facilities, further homes and residences, and one or more additional luxury resort hotels.
Posted by Medilyn Manibo, Assistant News EditorMonday, October 01 - 2007 at 15:22 UAE local time (GMT+4)
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