LG first to demonstrate next generation full HD content at IFA 2007

LGE's 60p full HD TVs are capable of displaying twice as many frames per second as current 1920 x 1080/30p full HD TVs. The 60p full HD TVs offer sharper, smoother, and more stable images.

"Many experts, including our own engineers, believed that 1080/60p content would provide far superior picture quality and would eventually become standard in many countries. However, due to numerous technological obstacles, no company had been able to demonstrate the technology. LG, together with NHK, invested more than a year in research, development and production, eventually proving that LGE's full HD TVs is already capable of displaying 60p full HD content," said Havis Heewon Kwon, head of LCD TV Division, LG Electronics.

The technology behind 60p video content is a prerequisite for 3D display technology. "The success of this project proves LGE's leadership in display technology, and also shows that LG is prepared to push the industry toward next generation technology," said Mr. Kwon.

LGE's next generation full HD TVs can display 60 frames per second at a 1920 x 1080 resolution. The "p" in 60p stands for progressive scan. These 60p TVs differ from 1920 x 1080/30p TVs that show only 30 frames per second and 1920 x 1080/60i or interlaced TVs that only refresh half the lines of resolution at a time. 60p-capable TVs can display a larger amount of information per second than any other type of televisions.

Sixty-frame per second progressive scan technology dramatically reduces moiré effect and image noise, creating sharper images. The edges of round objects are clearer and free from jaggedness that has sometimes been evident with existing content. Moiré effect is an optical illusion that causes the appearance of lines across an image, degrading video quality and resolution.

"Testing the compatibility of our TVs with 60p content was impossible using current broadcast technology and programming, but, working with NHK, LG succeeded in producing, editing, transmitting and displaying 60p content. The entire process required a very high level of technological expertise and innovation", he added.

"We are very proud of the high levels of innovation achieved within this company and a lot of the credit in this regard goes to LGE's Research and Development team as they work diligently to combine the attributes of convenience, cost effectiveness and productivity in all our product lines. Our sound understandings of the local markets we work for has been the leading cause of our success and on this occasion we are sure that this new development. will be met with high demand across the region", said Mr. .Kevin Cha, General Manager of the LGE Amman Brach

LGE used its LF75 full HD LCD TV, to the test the 60p content; this model is set to be launched globally in this month. LG will demonstrate 60p content side-by-side with 30p content to show the drastic difference in quality at IFA 2007. The LF75 will also be used for this demonstration.

Mr. Ghazi Farouq Assistant Managing Director for Marketing at the Middle East Complex said, "We are very proud of the success LGE has reaped in Jordan and the region and we attribute this success to the phenomenal after-sales services provided at any of LGE's showrooms. We welcome all eager buyers to visit our showrooms across the kingdom and we look forward to be offering this technological development to members of the Jordanian community"

The new TV set will be available in the Kingdom by the end of the year at Darwish Al Khalili showrooms.