Tiara Hotels & Resorts looks towards Asia Pacific for potential investors and expansion

A team of senior management will use the event as a springboard for meeting potential investors in the region, as well as raising awareness of the new Dubai-based brand.

It will also provide the company with the opportunity to continue to promote Dubai's presence on the world map, in line with the mission statement of the DTCM that will contribute to the continuing growth of Dubai.

With an ambitious goal of opening a number of hotels all around the world within the next five years, the Asia Pacific market is strategically important for Tiara Hotels & Resorts. Now in its 18th year, HICAP is the longest running hotel investment event in Asia, and the ideal forum for Tiara Hotels and Resorts to develop and strengthen its links in the region.

'We intend to generate a great deal of business from Asia in the coming years, and we have consequently been working behind the scenes to prepare the ground for our future in this region,' says Danny Haddad, CEO of Tiara Hotel & Resorts.

'Our presence at HICAP sends out a strong message that we are committed to making Tiara Hotels & Resorts an important player in the luxury hospitality market in Asia Pacific, as we broaden our portfolio of international properties.'

With business ties between the UAE and Hong Kong already strong - the UAE is Hong Kong's strongest export market in the Middle East and imports from the UAE to Hong Kong grew to US$1,308million in 2006 - Tiara Hotels & Resorts is confident that this gateway to Asia can offer a great deal to its long term expansion plans and vision for a truly global brand.