RBT enlivens the caller's call experience by playing a tune, song, music, or audio clip - instead of the usual ring tone.
Dr. Amer Al Rawas, Managing Director, Oman Mobile Telecommunications said: "We are very pleased to be the first mobile operator in the Sultanate to provide this service, which customizes the Oman Mobile experience for our customers, and helps the caller by making it more entertaining and interesting when waiting for the mobile user to answer. We see this service as an expression of individuality, and Oman Mobile is happy to provide this service for its customers."
"CRBT is well recognized as a user centric application in India and other countries in the Middle East. The product has been a big hit and the introduction of this service is certainly going to boost the call experience for Oman Mobile callers," remarked Mr. Minoo Saher, Group CEO, Mustafa Sultan Enterprises. The RBT solution has been highly customized to suit the Omani subscribers. "The complete solution has been Arabised and the service has been launched in Arabic besides the normal English language interfaces. This makes the application more user friendly and this should help in increasing the penetration of the service", remarked Ajay Kapoor, General Manager of Mustafa Sultan Telecom.
"We are very excited to be bringing CRBT to Oman with Oman Mobile. CRBT has enjoyed enormous success with operators throughout the Middle East and we are confident of replicating its success with Oman Mobile., says Sabri Amireh, Regional Director, Middle East and Gulf at Bharti Telesoft.
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Bharti Telesoft along with Mustafa Sultan Telecommunications brings Ring Back Tone services to Oman Mobile
- Oman: Thursday, October 04 - 2007 at 10:59
- PRESS RELEASE
Bharti Telesoft and Mustafa Sultan Telecommunications Co LLC, has implemented a turnkey solution for Oman Mobile to provide color Ring Back Tone (RBT) services.
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Notes and media contacts
About Oman MobileOman Mobile is the leading mobile telecommunications service provider in Oman, with over 1.3 million subscribers. Oman Mobile is a dynamic and agile market player that focuses on deepening and personalizing relationships with its customers by delivering a wide range of cutting-edge wireless voice and data services, providing outstanding network coverage, and giving customers excellent value for money, via innovative and interactive promotional offers. For more details, please visit www.omanmobile.om
About Mustafa Sultan Telecommunications Co. LLC (MSTEL)
Mustafa Sultan Telecommunications in partnership with leading technology providers and manufacturers from world over delivers state-of-the-art information and communications products and services to various customers in the Sultanate of Oman. MSTEL has been among the first entrants in Oman's VAS market and offers solutions for delivering SMS and MMS content, mobile commerce and other revenue enhancement solutions for the operators. Besides VAS, MSTEL is engaged in providing VSAT based networks, convergent LAN/WAN solutions for voice, data and video applications requirements of enterprises, Thuraya terminals and GSM mobile phones. The company's major objective is to help customers optimize their resources by providing superior products and services. Mustafa Sultan Enterprises is among the leading corporate groups in the Sultanate of Oman with diversified interests. The group's operations are organized into various subsidiary companies, each of which maintains the highest ethical and professional standards. For more information, please visit www.mustafasultan.com
About Bharti Telesoft
Bharti Telesoft enables wireless and wireline carriers to unlock the revenue potential of their networks by delivering best-in-class, Content, Mobile Commerce, VAS and BSS solutions. Bharti Telesoft's flexible, carriergrade applications span key areas of an operator's business: Content Based Services, VAS, such as Messaging, Call Management, and Roaming, and BSS, such as Prepaid, Provisioning and Customer Care, and Billing solutions. Bharti Telesoft has extensive, proven experience in deploying solutions in over 50 countries, on 100+ networks, serving 150 million global subscribers.
For more information, please visit www.bhartitelesoft.com
Media Contacts
Andrea Stone
Head - Marketing Communications and Sales Support
Bharti Telesoft International Ltd.
F-13, Okhla Phase 1
New Delhi - 110020
Switchboard: +91 (0) 11 4161 1666 (Ext. 206)
Fax: +91 (0) 11 4161 1777
Shivang Mehta
PR and Corporate Communications
Bharti Telesoft International Ltd.
F-13, Okhla Phase 1
New Delhi - 110020
Switchboard: +91 (0) 11 4161 1666 (Ext. 377)
Fax: +91 (0) 11 4161 1777
Posted by Lara Lynn Golden, News EditorThursday, October 04 - 2007 at 10:59 UAE local time (GMT+4)
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