Sunday, September 07 - 2008

du donates proceeds of first SMS everyday during Ramadan to UAE Red Crescent

Celebrating the spirit of generosity during the holy month of Ramadan, du, the UAE's new telecom operator, will contribute the proceeds from the first SMS sent by each of its subscribers every day during the holy month to the UAE Red Crescent Society, at the end of Ramadan.

  • United Arab Emirates: Thursday, October 04 - 2007 at 14:30
  • PRESS RELEASE



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The amount contributed by du to charity for each SMS will be 18 fils for both national and international SMS sent.

Commenting on this humanitarian initiative, Osman Sultan, CEO du said, 'du is committed to giving back to the community. We believe our contribution will bring joy to many and make a difference in their lives, while making our customers feel good about indirectly contributing to a worthy cause as well.'

Hala Badri, Vice President for Corporate Communications said: 'The campaign has achieved overwhelming success since its launch and provides further encouragement for people to participate and contribute to the welfare of the underprivileged just by sending an SMS during the day.'




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Notes and media contacts

About du
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du. www.du.ae

For further information on du, please call:

Bina Mathews
PR Manager
du
Tel :+9714 3693828
Fax: +9714 3604440
Lara Lynn Golden Posted by Lara Lynn Golden, News Editor
Thursday, October 04 - 2007 at 14:30 UAE local time (GMT+4)

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