Gold spreads a floral fantasy of Jewellery delights this season, says World Gold Council

For those with a penchant for the unusual, just a swirl of metal signifies a blushing blossom ready to grace your ears, neck and wrist, in one-off collections that you can wear with flair. And what's more, with gold now coming in almost all the colours of the rainbow, from rose, yellow, white, green and more, you the jewellery lover has never had it so good. (One could even go so far as to say you're simply spoilt for choice these days!)

And that's not all. As one of the most pliant metals, with a glow that defies sunshine; gold jewellery offers the wearer an option to wear history too. Spend a leisurely afternoon browsing through Dubai's famous gold souk and you can come away with floral jewellery inspired by ancient Byzantine traditions, Japanese textile weaves, Indian motifs that go back to the beginning of time and Arabesque patterns of alluring essence.

'Flowers have since time immemorial stirred and inspired the most astonishing creations in art. Their fragile, transient glory is captured forever this season, in pieces that go perfectly with both day and casual wear and of course for gala evenings. Such jewels bring together the designers vision and the wearer's love for beauty in a perfect partnership that crosses all boundaries,' said Lama Al Saheb, Public Relations Manager of World Gold Council.

Your floral dream designs now take shape in avant garde creations that are matchless in quality and style. All you have to do is look for it and you can pick a bloom of your fancy. Several jewellery creations embody the artistic heritage of some country that can be traced to ancient civilizations, using century old designs and techniques, periods in history when the decorative arts were actively nurtured.

Buying such handcrafted pieces, besides offering you the joy of owning and wearing rare jewels, does one other important thing, and that is it supports and sustains these precious skills from dying out and becoming extinct, as they are often inaccessible. The more unique a piece is, the more does it display the strength of its craft with its attention to detail and finish. Casual chic has never seemed so elegant or easy you'll agree.

Ideally you can start your exploration of the world of floral jewellery with design houses and brands that are solely devoted to creating jewellery collections inspired by the floral world such as Annamaria Cammilli, Magerit, Fope and Aprile. In their creations one finds each petal recreated in perfect detail, every swirl and tendril, every curl and twist of a blossom painstakingly crafted to endearingly adorn your person. Roses, sunflowers, lilies and orchids spill out in a profusion of captivating forms that a woman can adorn herself with. And what's more, these flowers won't fade or whither, they'll keep fresh forever as blooms you'll treasure.

So now you can happily coil a slender stem of rose gold around your neck, with shy lilies fashioned at either of its ends. Or slip a floral bracelet around your wrist strung with pretty blooms! Floral jewellery today is as hip as it's timeless and comes in designs that transcend every generation and age. Adorning yourself in these pieces is one of the most effective ways to open up both hearts and conversations as also to the vast possibilities that exist when excellence is sought and surpassed.

And while a designer's joy lies in creating and seeing his jewel adorn a wearer, the wearer's joy lies in picking a piece that reflects her inner essence. And Gold is one of the most wonderful ways that you as a woman can reward yourself. Simply because you're worth it.