Previously the KSA Regional Director of Grey Worldwide, Saad brings a wealth of experience to the role.
MediaCom is one of the world's largest media communication specialists, with billings exceeding $15bn and 106 offices in 81 countries around the globe. MediaCom worldwide is a member of WPP's media agency group which is the largest worldwide.
"I am thrilled to lead MEDIACOM in the region," Saad commented on his appointment, "it is one of the biggest Media buying and planning names in the world and the largest in Europe. The challenge is as big as the potential."
Philippe Skaff, Grey Middle East Network, CEO, commented: "Fadi is perfectly placed to drive MediaCom forward. He has an integral understanding of the media landscape in the MENA region and clients are sure to benefit from his vast experience. In addition to his in-depth regional experience, Fadi has strong leadership and team management skills and a history of successes within the Grey network."
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Grey Middle East appoints new MEDIACOM Managing Director
- United Arab Emirates: Saturday, October 06 - 2007 at 14:02
- PRESS RELEASE
Grey Middle East Network has appointed Fadi Saad as the new Managing Director of MediaCom for the MENA region.
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For further information, please contact:Neil Barrett @ GCI Public Relations
Riyadh, Saudi Arabia
T: +966 1 218 0290
F:+966 1 218 0299
Medilyn Manibo, Assistant News EditorSaturday, October 06 - 2007 at 14:02 UAE local time (GMT+4)
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