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VisitBritain & Virgin Atlantic unveil shopping offer
- United Arab Emirates: Saturday, October 06 - 2007 at 16:27
- PRESS RELEASE
With Eid Al Fitr rapidly approaching, VisitBritain & Virgin Atlantic Airways are offering residents the perfect escape.
Book a flight through your travel agent on Virgin Atlantic Airways to travel to London in October and November and book a hotel stay at the Langham Hotel on Regent's Street and receive full English breakfast with every night's stay, aromatherapy foot massage and many more.
Each traveller booking this offer will receive a complimentary Regent Street privilege card which entitles them to many great discounts on Regent Street. The discounts are available from retail outlet stores, restaurants, bars as well as beauty salons, all conveniently located within walking distance from the Langham Hotel. A London Shopping Guide is also included with this offer.
'Shopping is increasingly being seen as a key driver in people's choice of holiday destinations. Research has shown that shopping in London is a key leisure activity for the Middle Eastern traveller and VisitBritain is pleased to capitalize on this by launching this campaign in partnership with Virgin Atlantic and the Langham Hotel to offer travellers a memorable shopping getaway which coincides with Eid where people are searching for that perfect escape' said Carol Maddison, Regional Marketing Manager, VisitBritain.
'We are really pleased to be able to offer anyone flying in economy, Premium Economy or Upper Class in October and November this exclusive offer from the Langham Hotel, when booked through their travel agent' added Andrew Fyfe, Regional Manager Middle East and Indian Ocean.
Virgin Atlantic commenced flights to London Heathrow last March and flies the A340-600 daily from Dubai. Commenting on how the route has done so far, Andrew Fyfe added, 'the response we have received has been fantastic, our award winning Upper Class product has been very popular and provides passengers with a truly unique experience with chauffeur driven transfers, biggest fully flat bed in business, in-flight beauty therapist, on board bar, London Heathrow Drive Thru Check In and Clubhouse at Heathrow.'
The prestigious Langham Hotel, London opened in 1865 as England and Europe's first Grand Hotel. As a renowned London hotel with a distinctive charm and character, it has hosted royalty, foreign dignitaries and celebrities in luxury for over 140 years. In 2004, this luxury hotel in London became the flagship property of Langham Hotels International, and a member of The Leading Hotels of the World.
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Notes and media contacts
VisitBritain is the new organisation created on 1 April 2003 to market England to the British and Britain to the rest of the world. Formed by the merger of the British Tourist Authority and the English Tourism Council, its mission is to build the value of tourism by creating world class destination brands and marketing campaigns. It will also build partnerships with and provide insights to other organisations which have a stake in British and English TourismMiddle East actual figures for 2006 included 443,000 visitors who spent a total of £601 million. UAE figures included 179,000 visitors and a total spend of £194 million. There has been a 28% increase in visits and 21% increase in spend for 2006 for the UAE.
An archive of media releases, information on VisitBritain's marketing activities, around 100 print quality, free-to-download images and more details about the work of VisitBritain in promoting Britain as a tourist destination, can be found on our new online press centre.
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Posted by Medilyn Manibo, Assistant News Editor
