Ibn Battuta Mall elects local ambassadors to champion fight against diabetes

Notes and media contacts

For further information on diabetes please visit: www.idf.org and www.dohms.gov.ae.

Press Contact:

Emma Scanlan - d'Events PR
Tel: +9714 331 1104
Fax: +9714 331 6612

About Ibn Battuta Mall

Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment.

The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East.

Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre.

Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.

For more information please visit: www.ibnbattutamall.com

About Mountain High

Mountain High was founded in November 2003 by Julie Amer, a British Sports Science degree graduate with an insatiable passion for people and wild places. After 20 years in the health, fitness and sports management industry Julie discovered a bigger playground to run wild in - mountains, oceans, rivers, forests, deserts and jungles!

Julie's goal is to encourage, inspire and motivate as many people as possible to step out of their comfort zone, take charge of their health and well being and discover their true potential by connecting with nature and living their wildest dreams through adventure travel and challenges in the great outdoors.

For more information, please visit www.mountainhighme.com

About Diabetes

Diabetes is a disease in which the body does not produce or properly use insulin, a hormone needed to convert sugar, starches and other food into energy needed for daily life. The cause of diabetes continues to be a mystery, although both genetics and environmental factors such as obesity and lack of exercise play large roles.

Diabetes often goes undiagnosed because many of its symptoms seem so harmless. Recent studies indicate that the early detection of diabetes symptoms and treatment can decrease the chance of developing the complications of diabetes.

Some diabetes symptoms include frequent urination, excessive thirst, extreme hunger, unusual weight loss, increased fatigue, irritability and blurry vision.

For more information, please visit www.idf.org.