The purveyor of the most fabulous diamond jewellery in the world, the House of Graff has been quite fittingly associated with the outstanding properties of its celebrated stones - brilliant, rare, and exceptionally crafted. It is little wonder that Graff's prominent clients include the world's royalty, heads of state and Hollywood stars. It has received numerous accolades, including the Queen's Award, one of the most prestigious honour given to an enterprise.
Graff's own history, which goes back to over three brilliant decades, is just as fascinating as its diamonds. Founded by Laurence Graff, hailed as the 'King of Diamonds' and through whose hands it is said, most of the world's outstanding stones have passed, the jewellery house has seen spectacular growth fuelled by Mr. Graff's legendary passion for diamonds.
But what makes diamond so special and unique? Why does it excite and move one to such heights of emotion? Formed millions of years ago in the earth's core, only a few of these stones survive their journey from the very depths of the earth. A diamond's structure, hardness, brilliance and brightness are unrivalled by any other stone known to man.
It reveals some of its exciting discoveries in recent times which are cut and polished at its diamond cutting facilities across the world into the finest and most exceptional diamonds.
The Lesotho Promise
Of exceptional colour - rated D, the top colour for diamonds, this 603-carat stone was discovered at the Letseng Diamond Mine in the Maluti Mountains of Mokhotlong district, North of Lesotho, a kingdom surrounded by South Africa. It is said to be the biggest diamond found in 13 years, and was bought by Graff for a whopping $ 12 million!
The stone went under the hammer at the Antwerp diamond centre and are now being studied by Graff's experts. It is estimated that it will take at least a year before it will be cut and polished into brilliant diamonds. It ranks as the 10th largest white diamond ever found.
The Graff Vivid Yellow
Discovered as an exceptional rough crystal of 190.72 carats, this stunning rock was of such exceptional colour that it had to be sent to the Gemological Institute of America to verify if it was entirely natural. The challenge for Graff was to preserve the splendid colour with a magical weight of 100 carats. A relentless pursuit of excellence saw it undergo a rigorous process lasting over 9 months, a period during which the 190.72 carat rough crystal was expertly transformed into a magnificent polished diamond of 100.09 carats of startling, vivid beauty.
The Paragon
Sourced from an isolated region in Brazil, this rough diamond of 320 carats took endless months of work before its full glory was finally revealed. A perfect cut and flawless quality has endowed this 137.82 carat diamond with a startling brilliance. It has been certified as a 'D colour and internally flawless' stone by the Gemological Institute of America, with a statement that it is the largest 'D' flawless diamond they had ever graded.
The Golden Star
Weighing over 101 carats, this fancy, vivid yellow, cushion-cut diamond was an astonishing 204 carats in the rough when discovered in the famous Finsch Mine located in the Northern Cape in South Africa. The cutting and polishing was done partly in the Graff factory in Johannesburg and thereafter entrusted to skilled master cutter at the Graff workshop in New York.
The Star of Lesotho
Hailed as the 'Most dazzling 'D' colour heart shape diamond', it weighs 53.11 carats and was recently sold by Graff. It was 123 carats in the rough, when it was discovered in the Letseng diamond mine in the Maluti Mountains of Mokhotlong district, north of Lesotho. The painstaking process of cutting and polishing this stone was undertaken by a team of Graff's experts at its factory in Antwerp.
The Graff Legacy
As a vertically integrated company, Graff directly sources diamonds from mines across the world, after which its skilled workers expertly cut and polish the precious stones at its famed workshops. Selecting only the finest and most superior stones, Graff executes lavish, extraordinary jewellery collections that one can cherish for a lifetime and pass on to the next generation.
Each of Graff's diamonds is laser inscribed on the girdle with the Graff logo and GIA (Gemological Institute of America) identification number, an inscription visible, only under 10 point magnification. Every diamond over one carat is accompanied by a GIA certificate verifying its cut, clarity, colour and carat.
Discover the compelling power of Graff's creations at Graff showrooms conveniently located in Burj Al Arab, Saks Fifth Avenue - Burjuman Centre and Wafi City.
Graff opens up its cache of the rarest diamonds
Today, Graff takes pride in unleashing the most important stones ever found.
- United Arab Emirates: Monday, October 08 - 2007 at 14:11
- PRESS RELEASE
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Notes and media contacts
About Graff:The House of Graff is synonymous with the most fabulous jewels in the world. Graff diamond jewellery is exceptional - the quality, design and workmanship are the best in the world.
The company was founded by Laurence Graff, the 'King of Diamonds,' who has set an unsurpassed standard of excellence and innovation in the world of diamonds and fine jewellery. It has been said that more important gem-quality diamonds have passed his hands than any other jeweller.
Exclusivity and quality are the keynotes of the Graff Collections. As a vertically integrated company, Graff works from rough diamonds to the finished jewellery. All Graff jewels are made by hand in its London workshops, from the creation of the design to the immaculate settings that reveal the beauty of its gemstones.
Graff is internationally recognized as a top global diamond jewellery brand and has received its fourth Queen's Award in 2006.
For more information, please contact:
THE IDEA AGENCY PR Department
Tel: 04-3434424 Fax: 04-3434305
Posted by Lara Lynn Golden, News EditorMonday, October 08 - 2007 at 14:11 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
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