OKI holds training on EFI XF Technology

This workshop is part of Oki Academy activities, which is a commitment to an ongoing support to local markets across the region.

"We believe that this partnership between EFI and Oki will set new standards in the graphic arts market and raise the bar of professionalism in photography, commercial printing, and graphic arts," said John Ross, general manager, Oki Printing Solutions, Middle East. "The purpose of the workshop is to certify our channel as EFI XF engineers and the sales staff as EFI XF qualified in order to give our customers the support they expect and demand in both pre and post sales activities."

The training took place in Oki Printing Solutions headquarters in Dubai where sale executives and technical engineers of Oki's channels in KSA, Qatar, UAE and Lebanon received an extensive training on the new EFI XF technologies allowing them to utilize its benefits and support their customers in their printing communications.

"The graphic art market in the region is opting for more professional solutions and as competition heats up, the demand for a highly flexible solution for proof, photo and large format production rises," said Abdullah Obeidat, IT manager Oki Printing Solutions. "We are glad that our partners are capable to respond to those needs as we provide them with on going support to benefit our customers. This is the first of several in depth training events that we will be holding for our channel partners"