• HSBC

Gianni Versace Spa and Sunland Group Limited announces newly redesigned logo for 'Palazzo Versace' luxury resorts

  • United Arab Emirates: Monday, October 08 - 2007 at 16:32
  • PRESS RELEASE

Gianni Versace SpA and Sunland Group Ltd. are proud to present a new logo for 'Palazzo Versace' resorts following the recent announcement of the development of 15 luxury resorts worldwide.

The new logo reflects Versace's pursuit of excellence and heritage of the Maison, with its one of a kind Italian luxury couture, sophisticated design and emphasis on comfort. The newly re-designed logo is synomonious with the Maison's Atelier headquarters in Via Gesu Milan, while highlighting the iconic Medusa symbol.

The "Palazzo Versace" resorts represent the ultimate in terms of luxurious vacationing. The architecture and interior design reiterate the grandeur and sheer excellence of the Maison, offering guests an unforgettable experience rooted in total relaxation and comfort.

The Versace Group, is responsible for all aspects of content, design and style, including architecture, interiors and furnishings using specially designed and produced items from the 'Maison's' signature collections.

The House of Versace in conjunction with Sunland, were the first parties to identify and implement the fashion branded hotel concept. The world's first Versace hotel was opened on the Gold Coast Australia in September 2000. Plans for the second Versace Palace are well underway in Dubai, where the resort is uniquely positioned on the banks of Dubai Creek as part of the prestigious Culture Village precinct.

CEO of Gianni Versace SpA, Dr. Giancarlo Di Risio said '"The idea of bringing the Versace philosophy of luxury and style to the ultimate in resort vacationing is a natural combination. We were the first luxury group to develop a branded hotel and our continual development for this project demonstrates the importance of this business to the Group's strategy for the future".
 
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