Golla merges fashion and technology with the launch of Christmas collection of 'technology bags' in Dubai

PRO TECHnology, the regional distributor of Golla, expects the combined functionality and fresh designs to earn Golla the high esteem of the discerning shoppers across the region.

The Christmas range presents a wide array of bags for portable electronics such as laptops, notebooks, mobile phones, MP3 players and digital cameras with lively colours and the familiar feel of the Christmas season incorporated in it. The first half of 2007 showed tremendous growth for Golla as sales figures up to July, passed the 4 million unit mark, exceeding the record for their 2006 collections which sold 3 million units in over 100 countries.

"Mobile accessories were initially limited to products for business users and were usually plain, bland and unstylish. When Golla recognised the huge market potential for fashionable mobile accessories, the landscape in this particular market shifted. From being seen as a mere appendage to electronic gadgets, fashionable 'technology bags' have gained widespread popularity among customers and IT gadgets enthusiasts. The launch of the new Christmas collection in Dubai provides a hip, young and trendy choice for mobile carry cases that better suit our customer's lifestyle. With our clients' continuous support, we are hoping to develop more practical and refreshing designs for them,"

said Bernhard Gerlich, Director of Sales, Golla OY.

Motivated by its growing popularity, Golla is constantly developing new designs combined with high quality in order to further penetrate the profitable electronics accessories market. With the number of mobile phone users reaching 2 billion worldwide, in addition to the burgeoning laptop and other electronic gadgets users with a shared passion for style and fashion, the demand for Golla bags sees wider market in the future.

"In PRO TECHnology's constant search to partner with industry leaders, we have found Golla OY, and we are definitely pleased with the way customers have received us during GITEX Shopper 2007. In addition to the remarkable turnout Golla bags generated during the week-long event, the awareness and impact that the products triggered will definitely bring Golla to a household name status as far as trendy mobile carry cases are concerned", said Jamal H. Maraqa, Managing Director, PRO TECHnology.

The inspiration behind the conception of Golla OY came when Nokia encouraged a Finland-based design company to create a collection of fashionable accessories for mobile phones. The first line of Golla bags was launched in 2004 and gained instant and massive popularity in Europe. A year later, word of a fashionable and functional mobile accessory spread to Asia and the US. Golla's success spans over 10 years of developing the bestselling products in its category in more than 90 countries around the world. The company's widespread reputation as a premier brand for the new mobile lifestyle has even caught the attention of customers from Australia, where Golla bags are distributed by Cellnet, one of the leading distributors of high-quality telecommunications and IT products acquired through its keen eye for convergence technologies and cross-marketing opportunities.