The agency has been appointed to develop the launch campaign and ongoing brand building communications for the South African restaurant chain known for its flame-grilled chicken, Peri-Peri hot sauce and Barcelos Cockerel rooster mascot.
Reflecting the creative innovation of Leo Burnett and the versatility of Nando's advertising globally, one key element of the multimedia communication program will be a viral marketing campaign, the first to be executed in Kuwait.
"Nando's is about great food and a great atmosphere inspired by an appetite for life and love of laughter and eating. This must carry through in all of our communications, and so we need an extremely creative agency that demonstrates lots of passion and dynamism," said Choji Lamba, Managing Director, Nando's Kuwait.
"Leo Burnett showed they were the ideal partner for us as we introduce the special Nando's dining experience in Kuwait," said Suhail Gidwani, CEO, Nando's UAE.
The restaurant industry is registering strong growth in Kuwait, a situation that means new and existing eateries must work harder to fill their seats through communication campaigns that offer something distinct from the clichéd and generic food quality claims.
Jad Hindy, General Manager of Leo Burnett Kuwait, said, "Not only is the industry increasingly crowded, but Nando's is a brand that is world-renowned for its advertising campaigns. This makes for an exciting and challenging atmosphere that our enthusiastic team has fully embraced. Nando's is a fun brand to work on and offers lots of creative opportunities that have already inspired our team here."
The appointment represents Leo Burnett's first food client in Kuwait.
Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait, said the win not only reflects the agency's commitment to the Kuwait market but also the depth of expertise in the agency's local office. "The Nando's account demonstrates our ability to bring creative solutions and introduce lateral ideas to this evolving market."
The campaign, set to break in the fall, will use a variety of media, including print, outdoor, ambient and online.
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Nando's account is 'Peri-Peri' big win for Leo Burnett Kuwait
- Kuwait: Wednesday, October 10 - 2007 at 14:27
- PRESS RELEASE
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Leo Burnett Kuwait announced today that it will help introduce Nando's restaurant brand to food lovers in Kuwait.
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Posted by Lara Lynn Golden, News EditorWednesday, October 10 - 2007 at 14:27 UAE local time (GMT+4)
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About Leo Burnett MENA
The Leo Burnett Group of Companies, Middle East and North Africa, whose origin dates back to 1974, has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
About Leo Burnett Worldwide
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries. Leo Burnett creates ideas that inspire enduring belief for many of the world's most valuable brands and successful marketers, including McDonald's, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
The world's eighth largest agency network (as ranked by Advertising Age in April 2005), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).
About Nando's
In 1987, two great friends, Robert and Fernando, fell in love with Peri-Peri Flame Grilled Chicken. By the end of 1987, the first Nando's was born in the humble suburb of Rosettenville, Johannesburg, South Africa. From the outset, Nando's would offer customers a unique Nando's life Experience that was not only about the chicken. Nando's would be about experiencing great times around the table, laughing and living to eat. It would be about having fun and never taking life too seriously. The Nando's Barcelos Cockerel can now be found in over 30 countries and across 5 continents. From London to Dubai and Australia to Cyprus, Nando's believes in delivering the Nando's Experience albeit in different languages and different surroundings.
Nando's has been flaming and grilling in the Middle East for 10 years now. Nando's is finally launching in Kuwait at the The Avenues mall, with the restaurant set to open its doors to the public in November. Come and experience the mystery and secret of Nando's peri-peri chicken.
For more information, please contact:
Monique Safayan
Manning Selvage & Lee
Tel: 971 4 367 6169
Fax: 971 4 367 2615
The Leo Burnett Group of Companies, Middle East and North Africa, whose origin dates back to 1974, has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
About Leo Burnett Worldwide
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries. Leo Burnett creates ideas that inspire enduring belief for many of the world's most valuable brands and successful marketers, including McDonald's, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
The world's eighth largest agency network (as ranked by Advertising Age in April 2005), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).
About Nando's
In 1987, two great friends, Robert and Fernando, fell in love with Peri-Peri Flame Grilled Chicken. By the end of 1987, the first Nando's was born in the humble suburb of Rosettenville, Johannesburg, South Africa. From the outset, Nando's would offer customers a unique Nando's life Experience that was not only about the chicken. Nando's would be about experiencing great times around the table, laughing and living to eat. It would be about having fun and never taking life too seriously. The Nando's Barcelos Cockerel can now be found in over 30 countries and across 5 continents. From London to Dubai and Australia to Cyprus, Nando's believes in delivering the Nando's Experience albeit in different languages and different surroundings.
Nando's has been flaming and grilling in the Middle East for 10 years now. Nando's is finally launching in Kuwait at the The Avenues mall, with the restaurant set to open its doors to the public in November. Come and experience the mystery and secret of Nando's peri-peri chicken.
For more information, please contact:
Monique Safayan
Manning Selvage & Lee
Tel: 971 4 367 6169
Fax: 971 4 367 2615
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