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Leading local experts hold brand driving seminar
- United Arab Emirates: Sunday, November 11 - 2001 at 11:54
- PRESS RELEASE
Experts from Landor Associates, Gulf Hill and Knowlton and Clyde & Co joined forces to debate brand issues at an evening seminar at the Dubai Marine Beach Resort and Spa on 4th November attended by leading Dubai marketing figures.
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Mark Hill, Partner Clyde & Co; Jim Donaldson, Regional Director Gulf Hill and Knowlton, Tim Ellett, Executive Director Landor Associates, came together to examine the concept of brand creation, communication and protection.
Coming at a time when there is increasing demand for careful brand management, the seminar was designed to help companies look closely at their brand and re-examine their brand strategy. Just like any other asset, a brand requires careful strategy planning to develop it, communicate it and protect it.
Speaking at the presentation, Jim Donaldson, Regional Director Gulf Hill and Knowlton, said "With the Middle East market becoming more complex and demanding, the need for the right quality brand work is paramount for both local and international companies. We hope that this evening's presentation has served to challenge the way everyone approaches brands."
ENDS
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For further information please contact Gulf Hill and Knowlton on + 9714 3344 930
Posted by Anne-Birte Stensgaard, News EditorSunday, November 11 - 2001 at 11:54 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Mar 27 2007.
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