• HSBC

Acer speeds consolidation of PC market

  • United Arab Emirates: Monday, October 15 - 2007 at 15:58
  • PRESS RELEASE

Acer Computer, the world's third largest PC vendor in Q2 of 2007 according to analyst house Gartner consolidated its position as the leading notebook vendor for the Europe Middle East and Africa region (EMEA) with a market share of 20.3%.

For the EMEA region Acer in H1 of 2007, achieved the number two position on the total PC market. Acer holds the number one position in the notebook sector, a market share increase of 1.4%, where as for desktops its market share increased by 1.3% consolidating its number three position. Acer's market share in monitors shows 37% unit growth in H1 of 2007 as compared to H1 of 2006.

In the EMEA region, Acer's total PC market growth was 40% as compared to the 15% growth of the market. In the desktop segment Acer achieved growth of 35% as compared to the 2% growth of the market. The market grew by 35% in the notebook segment whereas Acer achieved a growth of 45%, with new form factor, connectivity and design being the key differentiators.

"With revenue growth and economies of scale vital for success, Acer is now in a very commanding position in the EMEA region," said Krishna Murthy, General Manager, Acer Computer, Middle East.

"We have achieved a leading market position in a number of countries as our strategy of focusing on Acer's key areas of mobility, convergence and enterprise has proved very successful for us,"


added Murthy.

In Q2 of 2007 for the EMEA region, Acer became the number one supplier of mobile PCs reporting a market share of 20.3%. It currently holds the second position in the overall PC market with 12.1% market share. It holds the third position in the desktop market with a 5.7% market share. For monitors Acer holds the number four position with a market share of 10.1%, for projectors it holds the sixth position 7.2% market share, and with 1.8% market share it holds the number five position for servers.

Acer has posted impressive figures across the Middle East region for Q2 of 2007. In the regions largest market, the Kingdom of Saudi Arabia, Acer remains the major player leader for notebooks with a market share of 22.8 %. In the UAE Acer's market share for notebooks is 23.5%, where as in Egypt it holds a market share of 17.4%.

For desktops regionally in Q2 of 2007, Acer holds a market share of 18.1% in the UAE and 5.7% in the Kingdom of Saudi Arabia. In Egypt it holds a 2.7% market share for desktops.

"The success of our strategy is on par with results from our regional markets, and we will continue to strengthen our product line by providing not just innovative technology, but by continuously striving to empower our end users," added Murthy.

Acer Computer (M.E) has been awarded 'Superbrands' status for 2007 by the Superbrands organisation, an independent arbiter on branding.
Krishna Murthy, General Manager, Acer Computer Middle East. 
Krishna Murthy, General Manager, Acer Computer Middle East.
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About Acer
Acer ranks as the world's No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion.

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