FINE Hygienic Paper promotes Ra'ed Fanous as Area Director of Sales and Marketing for Arabian Peninsula and Iran

An MBA from the University of Wollongong in Dubai, Fanous joined FINE in 1991 and went on to become Sales Manager. From October 2004 to March 2006 he served as Deputy General Manager, before being appointed as Director of Sales and Marketing for the Lower Gulf, Iran and Yemen. Over the years, he has played a major role in FINE's emergence as a SuperBrand in the region. In his new role as Area Director of Sales and Marketing.

"This promotion recognizes Ra'ed's contribution to FINE over the last decade and a half through his innovative ideas, leadership skills, proactive sales approach and marketing insight," said Peter Janho, Chief Area Officer for Arabian Peninsula and Iran. "By assigning him more responsibility and giving him greater operational freedom, we believe we can better leverage his dynamism and ingenuity to drive the company to greater heights."

In his new role, Ra'ed's core responsibilities include providing leadership to the operations of the sales and marketing departments for the Arabian Peninsula region and Iran, while maintaining focus on the company's strategic goals, and identifying markets and target companies that will provide the largest return on investment through the application of cost leadership.

Commenting on his promotion, Fanous said, "I look forward to handling the challenges and opportunities that come with this new profile, which is mainly an extension of my previous role. One of my immediate priorities will be to consolidate FINE's presence in the markets I am responsible for, by increasing market share and maximizing sales. I aim to implement the best practices of our company in all markets in the API region, and bring about a synergy in all operations".