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Brands such as Chevrolet, HUMMER, Cadillac, GMC and Saab will line up on a catwalk alongside some of the hottest stars from the worlds of film, music and sport to show off how GM is a global, design-driven company that is building brands through compelling products.
The line-up of cars in this design extravaganza has been announced, but GM is keeping a tight lid on the names of the hand-picked celebrities in attendance, to increase the excitement of the event.
Taking pride of place at GM Style is the stunning 1959 Cadillac Eldorado, a real automotive icon that has been admired for generations. Also at the event, the breathtaking Holden Efijy concept will be in attendance, as will the much talked-about Chevrolet Volt, Saab Aero X and Camaro concepts.
The Efijy is GM's Australian wing's design exercise in producing a radical pillarless custom coupé that boasts V8 supercar power under the bonnet, and has been hailed as one of the most beautiful vehicles ever built. The electric-powered Volt, meanwhile, is GM's futuristic vision of how cleaner, greener cars will be powered so as not to compromise performance and comfort. Meanwhile, the Camaro, a modern interpretation of one of the most iconic Chevrolet designs to date. After a grand appearance in Transformers, the movie, the Camaro is all set to wow audiences at the GM Style event.
These concept vehicles will be arriving in the Middle East for the first time, for the GM Style event, after having received critical acclaim at motor shows around the world.
GM Style: Building business through design
With its GM Style event at the Madinat Arena on November 11, General Motors has taken a novel approach to marketing its extensive vehicle line-up in the region.
- United Arab Emirates: Wednesday, October 17 - 2007 at 09:56
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For more information:Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
General Motors has been the global automotive sales leader for 65 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 33 countries.
In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9 million vehicles in a calendar year.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs' unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.
More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
Posted by Lara Lynn Golden, News EditorWednesday, October 17 - 2007 at 09:56 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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