ETA Star launches La Italia, a theme-based residential master community in Dubailand

The project is an authentic Italian-themed residential community, which will soon rise at the Falcon City of Wonders in Dubailand. La Italia will consist of low-rise, traffic free residences in the Venice, Rome and London clusters.

La Italia is inspired by the Italian architecture and way of living. The lifestyle at La Italia personifies romance and passion of a truly Italian experience. The project offers a self sustained traffic free community with bustling piazzas, boulevards and quaint shops.

ETA Star is also showcasing two other projects -- Centre Court located at Jumeirah Village South and a mixed use development project currently at concept stage in Muscat, Oman - at the prestigious event.

On the launch of their first master development at Cityscape 2007, Mr. Abid Junaid, Executive Director, ETA Star, said: "We are proud to unveil La Italia. Our latest project will stand out not only for its unique architecture but also an unparalleled world class lifestyle it would provide. We are confident that La Italia would bring in a new dimension to modern living and set a benchmark for newer property developments in Dubailand."

He further added, "Apart from La Italia, we have also showcased two other projects. The Centre Court, which is being developed in Jumeirah Village South, is being built for the mid-range market as we see a gap in this segment of population. We are excited about Muscat project as it provides a chance to investors to prospect on properties being built beyond the UAE borders. On the whole, Cityscape provides an excellent opportunity under one roof to local developers to meet and interact with regional and international buyers to view their projects being developed around the world

Centre Court is a mixed use project with residential and retail units forming a private community, which provides an unmatched quality of life for peaceful family living. The development comprises of retail units on the ground level and residential units for 4 levels with a total built up area of 311,005 Sq.ft.

The Muscat project which is at a very nascent stage will be a mixed use development comprising of residential, commercial and hotel units. The project is located at Quram area, Muscat, Oman with a plot area is 128,937 sq.m. The development's concept is based on traditional European and Middle Eastern hilltop settlements.

Projects worth a total of Dhs5bn are being showcased by ETA Star at its attractive stand at this year's edition of Cityscape.

ETA Star is currently developing millions of square feet of premium property in countries across the Middle East and South-East Asia, including UAE, India, Sri Lanka, Qatar and Turkey. ETA Star has built thousands of beautiful homes and living communities, as well as, world-class business and commercial developments across the globe -- all excellent investment opportunities, which are fast reshaping the urban skyline. Keeping this track record in mind along with a distinctive ETA Ascon lineage, the regional banks have developed confidence in ETA Star Properties and a strong credibility has been established with the leading financial institutions of the region.

A rare promise to keep in today's swarming real estate market; every ETA Star property is as per schedule and construction is progressing at an aggressive pace. Forever in pursuit of better customer service, ETA Star has introduced revolutionary and innovative investment opportunities for their customers with unique partnerships with leading financial institutions across the world.

ETA Star is one of the leading property development companies in the GCC and is the first developer in the region to be awarded the ISO 9001: 2000 certification. The company has successfully launched projects close to 10 million sq ft in various master development communities like Dubai Marina, Jumeirah Lake Towers, Dubai International Financial Centre, Business Bay and International Media Production Zone. ETA Star's portfolio includes pioneering projects such as 23 Marina, Al Manara, Liberty House, Gold Crest Executive, The Palm Jumeriah
Residence and Spa and Grandeur Residences, The Summit, Pearl Residence, The Belvedere and Gold Crest Views-2.

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