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Cannes Lions launches 1st Dubai International Advertising Festival
- United Arab Emirates: Wednesday, October 17 - 2007 at 12:56
- PRESS RELEASE
After the successful launch last year of the 1st Dubai Lynx, the Middle East and North Africa Advertising Awards for Creative Excellence, the organisers will extend the competition to a 3-day Festival in 2008.
The Festival will include a seminar programme featuring top international speakers, a series of topical workshops, exhibitions and screenings of the competing work and will culminate in the 2nd Dubai Lynx awards on the evening of 2 April.
Philip Thomas , CEO of the Cannes Lions International Advertising Festival, said, "We are hugely excited to be working with the creative community in the Middle East and North Africa to generate a great networking platform, as well as helping to raise the creative bar in the region. After last year's overwhelming response to the awards, we are in no doubt that the region will embrace the idea of a fully-fledged Festival."
"To complement the Dubai Lynx awards and to bring to the Festival an extraordinary learning experience, we will be introducing a fantastic line-up of seminars and workshops presented by a host of leading international and regional industry figures to focus on topical issues. We'll also be launching a Young Creative Print Competition and adding a Media category to the competition", commented Steve Lane, the recently appointed Festival Director.
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Notes and media contacts
Delegates wishing to attend the Festival will be able to register online at www.dubailynx.com from 2 November and entries can be submitted in the categories of Print, Direct, Outdoor, TV/Cinema, Interactive, Radio, Integrated and Media from 4 December 2007 .Close to 1700 entries competed in the 1st Dubai Lynx Awards held in March 2007. The 111 trophies awarded by the international judges were presented during an awards ceremony attended by 1200 guests.
The 1st Dubai International Advertising Festival incorporating the 2nd Dubai Lynx Awards, The Middle East and North Africa Advertising Awards for Creative Excellence, will be held 31 March - 2 April 2008 in Dubai, UAE.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 1st Dubai International Advertising Festival will bring to the Middle East and North Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The 2nd Dubai Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the MENA region.
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-(0)20-7728 4040
Fax: +44-(0)20-7728 4044
Steve Lane, Festival Director
Dubai International Advertising Festival
PO Box 2331, Dubai, UAE
Tel: +971-4-2052 403
Mobile: +971-(0) 50 552 7781
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