Emaar's global projects of development value of over Dhs238bn (over $65bn) underscore the new investment options offered by emerging markets and serve as a pointer for investors seeking new growth opportunities.
At the premier property expo to be held from October 16 to 18 at the Dubai International Exhibition Centre, Emaar will showcase its key international projects - several of them set to reach revenue recognition soon, and thus enhance the company's share from international operations considerably. The company's projects in Egypt, Saudi Arabia, Pakistan, Turkey, Jordan, Syria, Morocco and India have already opened to strong investor response.
Issam Galadari, Managing Director, Emaar International - Middle East & North Africa, said: "Emaar's strategy of global expansion and business segmentation has started bearing fruits. We have successfully taken our model of providing integrated lifestyles to both emerging economies and developed markets, and the response has been overwhelming. The success of our approach positions us to realize our Vision 2010 to become one of the most valuable companies in the world."
He added: "Today, it is imperative for property developers to adapt a global outlook and spread their assets geographically. We are complementing this with our business segmentation model that covers healthcare, education, finance, malls and hospitality & leisure, thus enabling us to be premier lifestyle providers. As the premier event in property investment and development, Cityscape is an ideal platform for us to position our projects to a global audience."
Emaar Properties is also the Platinum sponsor and Press Club sponsor of Cityscape 2007, and will occupy an impressive 665 sq m of floor area in Hall no 7 apart from a VIP enclosure to meet and greet guests and potential investors. Some 540 sq m of area will be dedicated to showcase Emaar's up and coming projects in Dubai, and international projects in India, Pakistan, Egypt, Turkey, Jordan, Syria and Morocco, in addition to stands for Hamptons - Emaar's international real estate agency - and John Laing Homes, the USA's second largest privately held homebuilder acquired last year by Emaar. The rest of the area is devoted for Emaar, The Economic City, which will highlight its mega-project, King Abdullah Economic City.
A highlight of Emaar's portfolio of projects in Dubai is the Dhs73bn ($20bn) Downtown Burj Dubai masterplan. At the centre of the 500 acre project is Burj Dubai, already the world's tallest building and tallest free-standing structure. A mixed-use tower, Burj Dubai will be home to one of the first Armani Hotels as well as the Armani Residences.
The newly unveiled Claren residential apartments and the various components of The Old Town at Downtown Burj Dubai will be on display at the expo. Emaar's project showcase also includes the new ultra-luxury Polo Homes at Arabian Ranches; residential towers at The Views; villas at Emirates Hills; residential projects at Dubai Marina as well as Umm Al Quwain Marina.
Emaar has a presence in 36 global markets through a roster of several mixed-use master-planned communities, and the company's diversified businesses. Emaar is the only real estate company in Europe, the Middle East and North Africa and the Subcontinent in the Financial Times Global 500 list that ranks companies on the basis of market capitalistion.
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Emaar Properties showcases new global projects
- United Arab Emirates: Wednesday, October 17 - 2007 at 15:35
- PRESS RELEASE
Emaar Properties is highlighting its new global growth model that focuses on geographic expansion and business diversification at Cityscape 2007, the region's largest property investment and development exhibition.
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BackgroundEmaar International Projects
An overview of Emaar's international projects that will be showcased at Cityscape 2007 and their development value:
No/ Country and Project/ Description/ Development Value
1
Saudi Arabia
- King Abdullah Economic City
A mixed-use project with six components - Sea Port, Industrial Zone, Central Business District, Educational Zone, Resort District and Residential Communities
Over Dhs 100 bn (over $26.6bn)
2 Egypt
- Uptown Cairo, Marassi, Residential Community at New Cairo City and Cairo Gate
Mixed-use neighbourhoods with residential, commercial, retail and leisure components
Dhs20.37bn ($5.54bn)
3 India
- Mohali Hills, The Palm Springs, Boulder Hills to name a few
Mixed-use neighbourhoods with prominent leisure and retail amenities
Dhs43bn ($12bn) over the next 4 to 5 years
4 Jordan
- Samarah Dead Sea Golf & Beach Resort
Master-planned project with residential, leisure and retail components
Dhs1.84bn ($500 million)
5 Morocco
- Tinja, Oukaimeden, Saphira, Amelkis II and III and Bahia Bay
Master-planned communities with strong tourism and leisure elements
Dhs25bn ($6.9bn)
6 Pakistan
- The Highlands and Canyon Views in Islamabad; Crescent Bay in Karachi Master-planned communities with residential, leisure and entertainment components
Dhs8.8billon ($2.4bn)
7 Syria
- Eighth Gate
Mixed-use project with three distinct zones - commercial, residential and resort
Dhs1.84bn ($500m)
8 Turkey
- Tuscan Valley Houses
Master-planned community with homes, recreational spaces and community amenities
Dhs2.58bn ($700m,)
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the $26.6 bn King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
Posted by Lara Lynn Golden, News EditorWednesday, October 17 - 2007 at 15:35 UAE local time (GMT+4)
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