Gulf Air ready to host global airlines customer relations conference

WACRA is an international body of airline customer relations' professionals from the worldwide airline industry. The annual conference of the body is hosted by one of its member airlines in their respective countries.

"As Bahrain's flag carrier, we are proud to be given the opportunity to host this global conference in the Kingdom, which is the leading financial centre in the Middle East," says Gulf Air Board Chairman Mahmood Al Kooheji.

Gulf Air won the pitch last year to host the global conference in Bahrain amid competition from 50 other airlines. The airline, which is the only carrier from the region on the Board of directors of WACRA, hosted the conference in 1998.

"We want to be the airline of choice and to achieve this we have a mandate to continue developing our ties with our customers, building loyalty and offering the best in this service industry," says Mr. Al Kooheji.

The conference will take place from the 22nd to 24th October 2007 at the Gulf Convention Centre.

Gulf Air Manager Customer Care and Service Monitoring Kavita Sharma Al Jassim who is a member of the board of WACRA representing the airline is also proud of hosting the event.

"As the most established carrier in the region, Gulf Air takes pride in hosting such an important gathering," says Mrs. Al Jassim.

Six other senior executives from international airlines representing KLM Royal Dutch Airlines, SAS Airlines, Air Canada Jazz, Atlantic Southeast Airlines, Air France and Delta Airlines constitute the board of WACRA.
"As WACRA is a non-political, non-business-competitive forum, the conference, will further strengthen the image of Gulf Air and the regional carriers globally," adds Mrs. Al Jassim.

Representatives from more than 60 global and regional airlines are expected to attend the conference, where industry experts drawn from governments, international and industry associations, legal firms specialising in air transport issues, regulatory agencies, as well as consumer rights and issues, will address conference sessions and conduct workshops.

WACRA is a 60-year-old worldwide organisation of air transport professionals dedicated to providing value to respective companies, partnering with each other to share best practices and discuss industry trends, and offering our customers the very best in service recovery. It also co-operates with the Air Transport Association (ATA) and the International Air Transport Association (IATA).