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Damas showcases new line of Varotti watches

  • United Arab Emirates: Monday, October 22 - 2007 at 12:17
  • PRESS RELEASE

Damas, leading retailer of stylish watches and jewellery in the Middle East, proposes new line of Varotti watches - the exclusively designed and manufactured in-house brand.

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  • Varotti collection.
    Varotti collection.
The current collection which is eliciting enthusiastic acclaim among watch enthusiasts in region is the epitome of refinement and class.

Tawhid Abdullah, Managing Director of Damas, said: "One of Damas' bestsellers, Varotti's groundbreaking technology and stunning design caught the imagination of connoisseurs and consumers alike and hundreds of pieces have already been sold. Its movement is housed in 18c gold and the flawless diamonds on dials are creating a sparkling aura of eternity. These features make Varotti's current collection unique and stylish inspired by the spirit of classic Swiss designs. The best thing is that it is styled to suit individual tastes and performance preferences."

Varotti watches are produced according to traditional manufacturing methods - attention to the finest details and meticulous craftsmanship. All of this combines to make this elegant watch a perfect gift for your loved ones. The watch is also making strong celebrity presence at all A-list events in the region. The watches are designed in accordance with the strictest aesthetic demands exhibited through its high quality in gold thus making it an ideal companion for discerning women.

These sophisticated timepieces are created for women who have a fine appreciation of discrete luxury. Their firmly modern designs also perfectly suit arduous demands of elegant women and serve as a piece of jewellery. The new collection created with avant-garde materials displays outstanding work of engineering crafted in precious materials and is gracing wrists of women with sensuous elegance. Each watch is a unique piece and has its own design that distinguishes it from rest of brands exhibited at Damas.

Varotti watches are available in Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; and Mall of the Emirates.
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About Damas

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:

The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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