Sorouh launches world's largest poster in $1m charity programme

Notes and media contacts

About Sorouh Real Estate:

Abu Dhabi based Sorouh was established on June 26, 2005 with a capital of AED 2.5 billion. Today it is one of the largest real estate developers listed on the Abu Dhabi Securities Market with a market cap close to AED 11.3 billion. It is one of the most widely held issues with approximately 55,000 shareholders.

Sorouh's corporate vision is to "bring communities to life in perfect balance." Its real estate projects are master-planned and designed to meet the four core needs of human wellbeing: physical, intellectual, social and spiritual. Sorouh employs in excess of 160 highly qualified professionals operating in the field of master-planning and master-development.

Sorouh now has in excess of AED 40Bn of projects under development. These include:

Al Ghadeer, an oasis of easy living on the border between Abu Dhabi and Dubai. Expected to be home to over 18,000 people the 3m sq m site is a complete community featuring affordable homes yet offering easy access to the UAE's commercial centres airports and ports.

SHAMS Abu Dhabi, Sorouh's flagship project is an AED 25Bn landmark development on Reem Island. A complete new city of 60,000 residents, SHAMS Abu Dhabi will be a self sustaining city of canals and parks which integrates world-class master planning practices and extends the lush green of Abu Dhabi's landscape.

The Gate District on SHAMS Abu Dhabi is a cluster of 8 towers located at the entrance to SHAMS Abu Dhabi. Now architecturally renowned worldwide the AED 11Bn residential, office and retail development is designed as a gateway to the peninsula from Reem Island. The Gate District also includes the 74 storey Sky Tower which will be a pinnacle of luxury for its residential and commercial occupants when completed.

Sorouh is also developing the Golf Gardens overlooking the Abu Dhabi Championship Course, the Abu Dhabi Aviation Authority residential project, Al-Shamkha national housing project and the Tala Tower as well as Saraya on the Abu Dhabi Corniche.

About UAE Red Crescent

The UAE Red Crescent was established by H.E. Sheikh Hamdan Bin Zayed Al Nahayan, Minister of the State for Foreign Affairs, who took over the presidency of the society in 1986. That was due to his close follow-up that made a great push to the programs and activities due to his unlimited support to Red Crescents' humanitarian and charity efforts at all levels. It is a national, humanitarian and voluntary authority that provides aid and assistance to the vulnerable without discrimination as in nationality, race, gender, color, religious, political, or ideological beliefs.

The Red Crescent Society plays an active role in distributing supplies and in providing assistance for refugees, organizing First Aid programs, protecting and fighting epidemic diseases as well as providing assistance to victims of accidents and disasters.

The philosophy was well-described by former UAE President Sheikh Zayed bin Sultan Al Nahyan:

"Foreign aid and assistance is one of the basic pillars of our foreign policy. For we believe that there is no true benefit for us from the wealth that we have unless it also reaches those in need, wherever they may be, and regardless of their nationality or beliefs. That is why we have ensured that our brothers and our friends have shared in our wealth."

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. The Guinness Word Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year.

For more information please contact:
Nancy Fetouh
Assistant Marketing Manager
Sorouh Real Estate P.J.S.C.
Tel: +971 2 444 0006
Fax: +971 2 444 0066
Or
Preeta Iyer
TBWA\RAAD\PR
Senior Account Executive
Tel.: +971 4 2226667 ext 120