Introducing MX-5, Mr. G. A Kazmi, General Manager, Galadari Automobiles said:
"We are excited about the launch of MX-5 which is sure to pump up the adrenalin of sports car lovers in the UAE. MX-5 is endorsed overwhelmingly by scores of sports car lovers' world over and is a winner of 150 industry awards around the globe. Adding MX-5 to our Mazda portfolio is a landmark to us which will help us fuel the fast growing passion for the brand in the UAE."
Global demand for MX-5 has been on the rise consistently and at the end of March 2006, the cumulative production stood at 761,921 units. The third generation MX-5 has been received enthusiastically by customers across the world and has won many prestigious awards including the Car of the Year Japan 2005-2006 award, Wheels magazine's 2005 Car of the Year award, BBC Top Gear magazine's Roadster of the Year 2005 award and a Car and Driver 2006 10 best Cars award, among others.
Unveiling MX- 5 to the GCC market for the first time, Mr. Takao Kijima, Programme Manager, MX-5 and the creator of the motoring icon, said: "MX-5 reinforces Mazda's belief in creating driving experience centred on the Zoom-Zoom concept which draws its spirit from our dedication to Jinba Ittai - an intimate driver-car relationship that is akin to the harmony and synergy between a rider and horse moving as one."
"The third generation MX-5 RHT delivers an undiluted Jinba Ittai experience and the power retractable hard top provides the exhilaration of driving am open-top light weight sports car. I am confident that MX-5 will catalyse customer preference for Mazda and be a winner in this market," he said.
High Fun factor
MX-5 is well known for its unparalleled fun factor since the brand's debut and Mazda has retained this personality of the machine to its core with its Jinba-Ittai-focused dynamics giving the driver a feeling of fully in command while enjoying the exhilaration of open-top driving and being close to the nature. , MX-5 is fun to look at, fun to personalize and add to the fun of getting together with friends. It is outstandingly fun to drive, fun to own and fun to use.
Since Jinba Ittai has always been central to the MX-5's 'lots of fun' personality, a fishbone chart was created to precisely define all the attributes necessary for a further evolved Jinba Ittai experience in the third-generation MX-5. Mazda engineers then worked in each of six fishbone-chart categories—driving, braking, cornering, listening, touching, and styling—in pursuit of those attributes. And throughout this effort, Mazda's unique philosophy of Kansei engineering, which focuses on immeasurable Kansei values such as pleasure, beauty, and emotional attachment, was applied.
MX-5 is renowned for its novelty, trendiness and premium quality. The light, compact, stiff body that forms the basis of Jinba Ittai-focused dynamics benefits from an optimally light, compact roof and from reinforcements that stiffen the body opening without creating excessive weight. The low yaw-inertia moment needed in a lightweight sports car benefits from the weight distribution yielded by storage of the roof in the cabin (as opposed to storage of the roof in the boot), where it's close to the centre of gravity.
Instantly recognizable styling, user friendly
Emphasizing the fact that bringing in products that delight customers had been the philosophy of Galadari Automobiles Mr. Kazmi said "The introduction of MX -5 to the line up, the Mazda brand image has been elevated several notches in the UAE".
Being the sole distributor for Mazda, Galadari Automobiles are all geared up to make Mazda MX-5 the most popular sports car in the UAE. Mazda Mx-5 will be available in all Galadari Showrooms across the country.