The appointment is the company's step to formally empowering the channel with its leading next-generation console in the Kingdom.
The Riyadh based BDL will be responsible for the distribution of Xbox 360s to major retailers in the Kingdom. The company also has offices In Riyadh, Jeddah, and Khobar. BDL is positioning themselves as a strong regional gaming distributor.
"With the support from Microsoft Entertainment and Devices Division, BDL will use its significant resources to ensure that supply in the KSA will meet demand," said Armagan Demir, Head of Microsoft® Entertainment and Devices Division Middle East. "Working in conjunction with Pluto, we are determined to penetrate the market with the same force as we have in the United Arab Emirates."
BDL is a leading name in the IT distribution business in the Middle East established in year 1998 in Saudi Arabia. It enhanced its business all over GCC countries and Egypt within a span of few years. With Solid Strength and 165 Qualified Staff, BDL is growing rapidly every year.
"The region has seen incredible growth in gaming, and Microsoft Xbox 360 has captured a large share of it," said Prince Waleed Saud, President BDL. "With our full team of professionals it is a great opportunity for us to grant the market share the Xbox 360 deserves in the Kingdom."
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Microsoft Entertainment and Devices Division assigns BDL as authorized distributor in the Kingdom
- Saudi Arabia: Tuesday, October 23 - 2007 at 09:44
- PRESS RELEASE
Microsoft Entertainment and Devices Division Middle East has appointed BDL as the authorized distributor of its Xbox 360 console, accessories, games as well as Games For Windows, in the Kingdom of Saudi Arabia.
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About Xbox 360Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online.
About BDL
BDL distributes Major Brand's name Computers, Printers, Peripherals, software and Consumer Electronics. With excellence in distribution and marketing services, BDL has received numerous awards from leading and recognized manufacturers such as Acer, Lenovo, Lexmark and MSI.
BDL has 5 strategically located warehousing facilities, comprising more than 34,000 sq. ft, in Riyadh, Jeddah, Khobar (Saudi Arabia) and Cairo (Egypt), serving more than 2700 resellers. BDL is very well positioned to capture a respectable market share in the Middle East's IT market.
For more information please contact:
Tarek El-Moukachar
Asdaa Public Relations
T: 971 4 3355 969
F: 971 4 3356 080
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, October 23 - 2007 at 09:44 UAE local time (GMT+4)
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