Jafza pioneers economic zone customer centric operations using Oracle E-Business Suite

This customer relationship management (CRM) centric solution serves as an integrated platform for all Economic Zones operations in line with Dubai World's enterprise application strategy.

"This CRM implementation, one of the largest in the region, facilitates us to further strengthen our position as the most dynamic international business hub of the Middle East," said Salma Hareb, CEO, Jafza and Economic Zones World. "We needed a solution that could scale with our growth and be flexible in adapting to varied requirements of the different economic zones and logistics and industrial parks in our portfolio, while enabling a consistent business process model. Oracle's ability to meet our requirements efficiently made us choose this solution."

Hareb added,

"Our objective is to expand on the footprint of Portal eServices and utilise state-of-the-art technology in order to serve as a platform for efficient and multi-channel customer interaction. The introduction of about 100 additional eServices will result in exceeding 90 per cent e-enablement of Jafza's customer services."

Sergio Giacoletto, Executive Vice President, Oracle, EMEA, added: "Jafza is transforming itself to meet increasing customer demands and economic pressures to be more responsive, efficient, and competitive. Oracle's commitment and expertise have made us Jafza's chosen partner in this transformation. The solution deployed supports the business process models the for real estate industry across the customer and property lifecycle."

Teo Chin Seng, Group CIO of Dubai World, added: "Oracle is delivering a strategic piece of our technology solution, enabling consistent business processes across diverse business units. Jafza's business model requires a seamless flow of information across financial, property management, customer relationship and human capital functions with the strategic objective of serving our customers and employees with a single instance of truth. We have used components across the Oracle E-Business Suite that are pre-integrated, allowing us to deploy a configurable workflow based process model. We believe that the single view of customers and business, with the ability to generate detail and in-depth intelligence into business operation will support Jafza in making better informed decisions, in serving customers in a more intimate way, and in maintaining market leadership to provide outstanding services that are admired in our industry."

Oracle Consulting Services provided the end-to-end solution implementation services for all Oracle modules at Jafza. The deployment of this state-of-the-art solution reiterates Jafza's firm commitment to customer focused service excellence.