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Sunday, November 22 - 2009

WinSoft celebrates successful GITEX 2007 presence

  • United Arab Emirates: Tuesday, October 23 - 2007 at 13:46
  • PRESS RELEASE

Leading multilingual software publisher, WinSoft, is celebrating its most successful GITEX presence till date with the launch of its award-winning Tasmeem family and its premier FileMaker Pro offering which received an overwhelming response at the show's 2007 edition.

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  • The Winsoft stand at GITEX Dubai 2007.
    The Winsoft stand at GITEX Dubai 2007.
With international product specialists providing live demonstrations at WinSoft's theatre set up within its two-storey stand at the exhibition, the company attracted record number of visitors during all five days of the event.

"GITEX 2007 has been a huge success with our Tasmeem and the latest FileMaker Pro Middle East version offerings, evoking very good response from trade and consumer visitors," said Pierre Blangero, Chairman and CEO, WinSoft. "Additionally, the event helped us strengthen relationships with our partners as well as reinforce our commitment to provide innovative applications for Middle Eastern-enabled software."


Taking into account GITEX 2006 visitor input, we introduced a new Tasmeem line that better meets creative and publisher expectations.

"The 30 live Tasmeem demonstrations received a lot of interest from visitors" said Kamel Gaddas, VP, Business Development, WinSoft.

Improvements to Tasmeem's new product line were welcomed by visitors at GITEX 2007. Riding on the high demand for FileMaker Pro 8.5 this year, WinSoft plans to launch the Middle East version of the its latest FileMaker Pro 9 software which comes with 20 sets of templates localised in Arabic - from Home and Education categories.

"FileMaker also met with success and we plan to introduce the Middle East version of our brand new FileMaker Pro 9 software by the end of 2007. We are confident its powerful database features integrated with an award-winning design will appeal to all Arabic users and help them manage and share information about people, projects and assets," added Blangero.
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About WinSoft SA
WinSoft, a French software company based in Grenoble and founded in 1985, is specialised in the design, development, localisation and publishing of software in emerging markets. As a strategic partner for FileMaker, a subsidiary of Apple Computer, Aldus in the past and Adobe Systems since 1995, WinSoft has extensive experience in helping software publishers successfully to introduce and expand their business in Central and Eastern Europe, the Middle East and South East Asia. WinSoft expertise ranges from software engineering and localisation, to production and sales and right through to in-country marketing and distribution.

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