Dheeraj & East Coast LLC unveils Dhs250m initial investments in UAE's booming hospitality sector

• Launches Harbour Residences, a service apartment project in Dubai Marina

• Appoints EMCOR Facilities & Services Company to manage Harbour Residences

Scheduled for completion in 2010, the project includes a G+19 storey apartment tower and twin 2 & 3 Bedroom duplex villa.

DEC also announced that it had signed a Memorandum of Understanding (MOU) with global majors EMCOR Facilities Services for facility management across all its projects in the Middle East which currently has already crossed over 6.5 million sq. ft. of development area.

A subsidiary of EMCOR Group, Inc. (NYSE:EME), a Fortune 500® leader in mechanical and electrical construction and facilities services, EMCOR Facilities Services in the Middle East counts Qatar National Olympic Committee, IFA Hotels, HSBC, Kuwait State Audit Bureau and Abu Dhabi National Exhibition Center among its many clients as well as international clients such as British Airways, The Pentagon and Glaxo Smith Kline.

Describing DEC's venture into the hospitality sector as strategic, Mr. Dheeraj Wadhawan, Managing Director, DEC said "The tourism and travel industry has been witnessing a phenomenal growth alongside a booming property market worldwide, and nowhere else can this scenario be witnessed more strongly than in Dubai, especially in the landmark Dubai Marina - the Emirates' original freehold address.

"The success of our numerous projects in the Dubai Marina speaks volumes on the confidence we have in the UAE market in general - and Dubai in particular. It has also given us the confidence of successfully entering UAE's booming hospitality sector," he said, adding "Our latest project 'Harbour Residences' will contribute towards meeting the needs of the flourishing tourism sector in Dubai, where the hospitality sector is witnessing a near insatiable demand for rooms to cater to the exponentially rising tourist traffic."

Construction work on the AED 250 million project will begin in the first quarter of 2008, while the date of completion is expected to be in 2010. The Hotel Apartment project will comprise of 187 rooms and also includes a shopping arcade with restaurants & cafés.

Commenting on the agreement with EMCOR, Mr. Wadhawan stated: "EMCOR, no doubt is a global leader in the facilities services and we are pleased to sign the agreement that will enable EMCOR to apply its integrated and state of the art solutions to our entire range and breadth of properties. We trust EMCOR for the quality standards that it maintains and their expertise in timely delivery which will in turn help us serve our end users with the best of hospitality experience."

As per the contract signed with EMCOR, the company will manage the maintenance, operations and technical services required for the Harbour Residences as well as will also provide soft support services including concierge, housekeeping, ongoing maintenance, grocery stocking, laundry, security, 24 hour call centers and help desk facilities.

Commenting on their agreement with DEC, Mr. Sahm Yaghi, CEO, EMCOR Facilities Services stated: "Dheeraj & East Coast's commitment to provide quality real estate at affordable prices has fast made them a leader in the booming real estate market in the GCC. We share their vision of maintaining high standards of management. The MoU gives EMCOR the opportunity to present our entire capabilities from the design stage, all the way through to the final delivery of services to the end users."

Other key DEC partners for the Harbour Residences include, "The One" for furniture and lighting. Each residence will come fully furnished and personalized in a range of interior design themes ranging from classic contemporary, traditional and maritime, with a choice of warm or cool colour palettes.

DEC's association with LG will provide all the kitchens with the safe and hi-quality kitchen appliances equipped in every resident of the Harbour residences. LG- audio video and appliances will outfit each apartment with the latest and most high-end range of music and home theatre systems courtesy one of the foremost manufacturers in the world, whereas to take full advantage of this advance theatre system, DEC's alliance with "TriDENSA" will enable video-on-demand for its residents.

LG Homnet- intelligent home systems will control every aspect of the home with one's mobile phone or touch panel. Through this smart home system, one can not only programme the temperature of any room, bath water, microwave oven, lights and music themes, but also have an elevator waiting or a parking space specially allotted to oneself.

Above all, care reaches new heights at Harbour Residences with DEC's team going an extra mile to become familiar with the residents' individual preferences and offering a service that anticipates their every need. By joining hands with 'TEN- UK' through EMCOR, DEC will ensure catering to its resident's complex requests, from sourcing plumbers and cars to organizing travel & booking inaccessible tickets and restaurants.

With such reputed and professional partners, DEC's world class associations for its maiden hospitality project -Harbour Residences will provide its esteemed residents with unmatched access, expertise and value.