Empa appointed as authorised distributor of Samsung Pleomax range of PC accessories

The company's appointment as a distributor for Pleomax comes at a time when Empa is focused on consolidating its presence in the Middle East and North African markets.

Shahood Khan, Director, Sales and Marketing, Empa Middle East, said,

"We are pleased to be an authorised distributor for Pleomax in the region, as it signifies another prestigious addition to our growing list of renowned brands in our portfolio. Pleomax offers a range of stylishly designed, user-friendly and innovative computer peripherals that are seeing huge demand in the regional markets, and we are looking forward to complementing Pleomax's growth strategy while also strengthening our market presence."

K.H.Bae, Chief of MENA Operations, Samsung Pleomax, said, "Empa's excellent track record as a distributor for several top companies in the region was one of the reasons we decided to partner with them. They have an in-depth knowledge of the local market and possess the required expertise to help us achieve our targets for the region, and we are keen on building a long and mutually beneficial partnership with them."

Empa Middle East has been an Intel distributor since 1985. In addition to this, Empa is the authorised distributor of well known brands such as Asus, Biostar, Fujitsu, Infineon-Aeneon, Kingston, Samsung memory, MSI, Philips, Lacie and Toshiba. Empa has a market presence in Saudi Arabia, North Africa, CIS, Egypt and Levant, and UAE and the GCC countries. The company's operations are divided into distribution, business solutions and retail, with the retail arm (e-retail) dealing in the distribution of IT products and consumer electronics to 'power retailers' across the Middle East.

Pleomax is a brand of Samsung Corporation that designs and markets an extensive line of products ranging from PC accessories, storage media and batteries. Pleomax seeks to provide consumers around the world with IT consumables that are essential, simple to use and highly affordable. Through its 76 regional offices, the company offers its products in over 40 countries through multiple channels.