Over the coming months Audi aims to become a regular item on the event calendars across the region in four different areas of interest: the Audi Lifestyle Experience, which contains the After Work Lounges and other lifestyle events, the Audi Art Experience, which will bring world renowned concert pianist Lang Lang to the Madinat Jumairah Dubai on 12th November, the Audi Sport Experience, which kicks off with the Audi Middle East quattro Golf Cup in January, as well as the Audi Driving Experience.
The four pillar program unites high quality entertainment with public engagement in the areas of culture, sport, road safety and charity. Regionally Audi is planning to invest $10m in the program over the next two years.
"The Audi Experience will enrich the lives of our customers and allow for an out of the ordinary brand experience at the same time. It is our way of using Audi values for the benefit of the community," comments Bernd Rosenbichler, Head of Marketing of Audi Middle East.
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Audi Experience program kicks-off in the region
- United Arab Emirates: Thursday, October 25 - 2007 at 10:11
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Audi Middle East is launching the first part of its 'Audi Experience' program with the first 'Audi After Work Lounge' at Mosaic, Kempinski Mall of the Emirates on the 25th October.
Bernd Rosenbichler, Head of Marketing of Audi Middle East.
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Posted by Anne-Birte Stensgaard, Senior News EditorThursday, October 25 - 2007 at 10:11 UAE local time (GMT+4)
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About Audi
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 905,100 Audi vehicles to customers in 2006.
As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China.
The current model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
For more information:
Audi Middle East Communication
Karin Haferkorn, Tel. +971 42045 888, Fax: +971 4 2045 891
OR
Perspective Public Relations
Nick Wheywell, Tel: +971 4 364 2414, Mob: +971 50 655 8682, Fax: +971 4 369 7635
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 905,100 Audi vehicles to customers in 2006.
As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China.
The current model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
For more information:
Audi Middle East Communication
Karin Haferkorn, Tel. +971 42045 888, Fax: +971 4 2045 891
OR
Perspective Public Relations
Nick Wheywell, Tel: +971 4 364 2414, Mob: +971 50 655 8682, Fax: +971 4 369 7635
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