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Friday, November 27 - 2009

Ski Dubai, Première Neige and SWISS team up to offer skiing in the French Alps

  • United Arab Emirates: Sunday, October 28 - 2007 at 12:02
  • PRESS RELEASE

Ski Dubai, SWISS and Première Neige, a leading specialist in luxury ski holidays and exclusive chalet operator in the French Alpine village resort of Sainte Foy - one of the most highly rated family ski resorts in the Savoie region of the Alps - have teamed up to create a special offer for UAE-based winter sports enthusiasts.

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  • Ski Dubai promo offers skiing in the French Alps.
    Ski Dubai promo offers skiing in the French Alps.
Every adult buying a Ski Dubai session pass from October 15th - November 15th 2007, will receive a voucher that will go into a draw for the first prize of a one-week holiday for four people in Sainte Foy, including flights (Dubai-Geneva), transfers, accommodation, ski passes and equipment hire, courtesy of Première Neige and SWISS(Switzerland's international airline).

With every raffle coupon is a an additional voucher offering a 10% discount on Première Neige accommodation in Sainte Foy, during the 2007-8 ski season. The prize draw will take place on the Ski Dubai slope on November 22nd, when Ski Dubai will be offering a 3 hour ski pass for the price of 2 hours.

Sainte Foy is one of the Alps' best-kept secrets: "If you are crazy about offpiste skiing, have a young family and are set on staying in a chalet in one of the prettiest modern ski villages in France then Sainte Foy is the place for you," writes Richard Cowper of the UK's Financial Times. "But once there you may find it hard to leave this jewel of the Tarentaise."

Sainte Foy is located deep in the heart of the French Savoie region, giving access to some of the best skiing the world has to offer. From a base at Sainte Foy, skiers can choose to enjoy the piste and powder at the family-friendly resort or to head for some of the biggest names in the Alps, such as Tignes, Courchevel, Les Arcs or Val D'Isere - in fact, you can choose from any one of six surrounding resorts, all within a 20 minute drive of the resort. And Sainte Foy has a secret; it's where experienced guides take clients to find unspoilt off-piste powder, when the big resorts are skied-out.

Giselle Whiteaker, Marketing Manager of Ski Dubai, says: "We hope all our skiers will take advantage of this great offer and opportunity; Sainte Foy is a very highly rated family resort in the heart of the best skiing region in the French Alps and has a lot to offer skiers looking for a luxury family destination. We are delighted to be working with Première Neige, and are confident that our guests would have the ski holiday of a lifetime on this trip."

Hazel Saldanha, Manager of Marketing, Communications and Customer Relations, SWISS, says: "We are pleased to team up with Ski Dubai and Première Neige on this exciting joint initiative. Poised as a leading European airline, SWISS continues to connect travellers with the Alpine region and other exciting ski destinations in various European cities from Zurich and Geneva, and remains the airline of choice for customers traveling from the Middle East."

SWISS maintains a strong presence in the region; with daily direct flights from Dubai, daily flights from Muscat, five weekly flights from Cairo and four weekly flights from Riyadh and Jeddah, SWISS connects easily with 71 destinations worldwide from Zurich and Geneva.

Allistair Jordan of Première Neige adds: "Sainte Foy is the perfect ski holiday destination for families looking for high quality accommodation and service in a unique, unspoilt village resort. The village has something for every member of the family and the range and quality of skiing within easy reach is unmatched; then there's the unrivalled traditional mountain and modern French cuisine offered at the local restaurants which are a delight for gastronauts. We believe with the easy connections to the resort from Dubai, that the resort of Sainte Foy will attract a lot of interest amongst the Dubai ski-set."

Along with a selection of over 30 luxury ski chalets and apartments offering a range of family and group accommodation, either fully catered or self catered, Première Neige offers a holiday 'Concierge Desk' providing services including pre-booked ski passes, ski hire, qualified childcare and airport transfers, so you can tailor your holiday to suit your needs.

There's even a Première Neige purpose built ski crèche as well as a babysitting service to look after the little ones.
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Notes and media contacts

For more information on Première Neige and Sainte Foy, visit www.premiere-neige.com

About Ski Dubai
Ski Dubai is the first indoor ski resort in the Middle East. It is located inside the Mall of the Emirates, a development from MAF Shopping Malls, which is part of the Majid Al Futtaim group. Ski Dubai offers an amazing indoor snow setting that offers visitors superb skiing, snowboarding, and tobogganing. They also have the option to just play in the snow. Young or old, there is something for everyone, from the beginner to the snow sport enthusiast. Ski Dubai is a unique mountain-themed attraction that offers visitors the opportunity to enjoy real snow in Dubai all year round.

Ski Dubai offers the ideal conditions for skiing and snowboarding, with a choice of five runs, as well as a 3000 sq m. snow park with tobogganing, a twin track bobsled ride and tubing, among other activities. For those who have not experienced winter sports, or who want to brush up their skills, Ski Dubai's Snow School offers guests the opportunity to learn skills suitable for all ages and abilities from beginners to experienced skiers and snowboarders.

About Première Neige
Winter Ski Chalet Holidays in Sainte Foy Première Neige has been providing quality catered and self catered ski holidays in the beautiful resort of Sainte Foy, France, since 2001. The company has grown and developed with this special resort starting with two ski chalets ~ and today offers a choice of over 30 properties in Sainte Foy. Despite the growth in recent years, the company still believes whole heartedly in offering a personal service for every guest.

It is a matter of pride that guests enjoy their winter sports holiday to the full.

Première Neige strives to provide an excellent level of service in the catered ski chalets with all the little luxuries included. For self catered guests, the company offers the freedom to choose and add as many or as few additional services as required from the holiday Concierge Desk. So even self catering can be a luxury!

The Première Neige team lives and works in Sainte Foy so they really do have an intimate knowledge of the resort, its amenities, the surrounding areas and most importantly the ski chalets and apartments the company provides.

Media contacts:

For Ski Dubai, kindly contact:

Claire Parker / Jamal Al Mawed
Promoseven Weber Shandwick Dubai
Tel: +971 4 321 0077
Fax: +971 4 321 1711

For Première Neige:

Jonathan Walsh
WPR, Dubai
Tel: 050 4588610

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