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Emaar Properties unveils luxury Armani Residences in Burj Dubai

Emaar Properties, the Dubai-based global property developer with a significant presence in 36 markets, has unveiled the Armani Residences, a luxury collection of homes in Burj Dubai, the tallest building in the world.

  • United Arab Emirates: Sunday, October 28 - 2007 at 17:07
  • PRESS RELEASE


Mr Mohamed Ali Alabbar, Emaar Chairman and Mr Giorgio Armani.
Mr Mohamed Ali Alabbar, Emaar Chairman and Mr Giorgio Armani.


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Designed by Giorgio Armani, one of the world's fashion icons, the 144 private residences offer a unique lifestyle experience.

Located on levels 9 to 16 of Burj Dubai, the Armani Residences complement the Armani Hotel Dubai - one of the first to be opened as part of the collaboration between Emaar and Giorgio Armani S.p.A - also to be situated in the iconic tower. Several Armani Hotels and Armani Residences are being planned in the world's most prominent international cities.

In the run-up to the unveiling of the Armani Residences, Emaar hosted several road-shows in major cities including London, Moscow, Milan, New Delhi and Riyadh. International investor response to the Armani Residences has been strong with the opening of a dedicated sales centre within the Burj Dubai Sales Centre in Dubai.

Mohamed Ali Alabbar, Chairman, Emaar Properties, said:

'The enthusiastic response to Armani Residences from around the world is a confirmation of Dubai's growing stature as a destination of choice for discerning home-buyers. In addition to the economic and cultural attractions offered by Dubai, Armani Residences offer several added dimensions of exclusivity for residents.'



He added: 'The Armani Residences will provide a complete lifestyle experience. Apart from being the first residential design by Giorgio Armani, these homes have the unique appeal of being located within Burj Dubai, an iconic tower that truly represents individuality.'

Giorgio Armani has lent his personal touch to each residence, conveying a sense of privacy and intimacy through the use of sophisticated colours, fabric, shapes and materials. 'My objective has been to create personalised living environments, where the emphasis is placed on comfort, simplicity and elegance. Burj Dubai is a remarkable architectural achievement and provides the perfect setting for my first Armani Residences,' said Giorgio Armani.

He added, 'The Armani Hotel Dubai will be wonderfully complemented by these Residences, when it opens its doors in 2008 and together will represent the first destinations of many others to come, as we bring to life the vision of a unique worldwide collection of luxury Armani hotels, resorts and residences.'

Giorgio Armani has been personally involved in every design detail for the new Armani Residences, which are highlighted by welcoming, harmonious spaces and sophisticated furnishings. The one- and two-bedroom luxury residential suites range in size from 99 sq m (1,068 sq ft) to 208 sq m (2,237 sq ft), and are decorated with an exclusive range of Armani/Casa home furnishings. Clean lines, practicality and elegance are the cornerstones of the Armani/Casa collection with the materials and finishes chosen to include stone, zebrawood, Venetian plaster, fabric and leather wall coverings.

The homes with panels and rounded partitions to provide a new definition of space, feature spacious bedrooms that have luxuriously appointed bathrooms. Every detail is carefully considered and each element plays a precise role in the overall harmony of the environment. Highlighting smart-home technology, the residences have fully automated systems for security, temperature and drapery control, lighting, and air-conditioning.

The Armani Hotel Dubai will have 160 rooms and will offer the ultimate in hospitality standards. Residents at the Armani Residences can also enjoy the amenities offered by the hotel including concierge, 24-hour room service and housekeeping, access to facilities including a library, spa, gymnasium and swimming pool. They will also be able to take advantage of the lifestyle amenities within Burj Dubai including 15,000 sq ft of fitness facilities, four luxurious swimming pools, spa and cigar club.

Each floor of the Armani Residences has its own elevator access and front entrance lobby, assuring privacy and ease of access to residents. Full-glass panoramic windows provide spell-binding views across Downtown Burj Dubai, the AED 73 billion (US$20 billion) master-development that has Burj Dubai at its centre.

'The Armani Residences is not just another home in an iconic location. When buying an Armani Residence, one enters the Armani universe - marked by style, elegance and individuality,' said Marc Dardenne, Chief Executive Officer, Armani Hotels & Resorts LLC.

Burj Dubai is a mixed-use tower that also features commercial offices, serviced apartments and leisure amenities. Scheduled for completion in late 2008, it will be a perfect complement to the vast array of lifestyle options within Downtown Burj Dubai that features The Dubai Mall, one of the world's largest shopping and entertainment destinations; the Burj Dubai Boulevard, and several residential and hospitality projects.

Emaar's collaboration with Giorgio Armani S.p.A marks the company's diversification into hospitality & leisure in line with its Vision 2010 to become one of the most valuable companies in the world.




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Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A and Emaar Properties with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world's most important cities and holiday destinations. The agreement foresees the opening of at least seven luxury hotels and three vacation resorts within the next ten years. The first hotel is expected to be opened in the last quarter of 2008 within Emaar Properties' Burj Dubai development, which is the world's tallest building. The Armani Hotel Dubai will include 160 guest rooms and suites, restaurants and a spa, covering more than 40,000 square meters. Alongside the hotel, the Burj Dubai will offer 144 luxury residential apartments all designed by Giorgio Armani and fully furnished with a specially designed line of products from the Armani/Casa home furnishings collection. The tower is the centrepiece of a new 500-acre community, Downtown Burj Dubai that includes The Dubai Mall. The opening of the Armani Hotel Milano will follow shortly afterwards, with a first Armani Resort planned for Marrakech.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group's exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 118 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 33 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world's most important cities and destinations.

Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively. Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the $26.6bn King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30% equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, October 28 - 2007 at 17:07 UAE local time (GMT+4)

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