Cairo Amman Bank launches new corporate identity

The banking sector in Jordan and Palestine is today becoming one of the most competitive in the Middle East. Customers are demanding more and looking for sound advice and a bedrock of trust in their bank that will enable them to make the right decisions at the right time.

The launch of Cairo Amman Bank's new corporate identity reflects its vision of 'bringing the Bank closer to its customers' by making banking physically more accessible through its branch design, services and working hours; being rationally more rewarding by offering quality products and services that deliver what the customers want; and by making banking easier to understand. This commitment to offering comprehensive state of the art banking services within a framework of transparency, speed and ease will enable the Bank to maintain its competitiveness and leading position in the Jordanian market.

In speaking about the new brand, Mr. Khaled Al Masri, CEO said, "Cairo Amman Bank launched its new identity to reflect the core values of our brand, distinctiveness and creativity, along with our exceptional communication approach that is particularly developed within a highly systematic framework to exceed customers' expectations and meet their needs efficiently and effectively."

By launching its new corporate identity, Cairo Amman Bank places great importance on the values of ease in communication approaches, and transparency in a friendly, flexible and cooperative atmosphere, in addition to expanding business to cover more local areas.

Mr. Kamal Bakri, Deputy General Manager, commented, "Our significant ability at Cairo Amman Bank to address clients' needs creatively marks another milestone in our portfolio and enables us to accomplish our strategic goals which are demonstrated in prosperity, growth, ease in communication and flexibility in delivering services. We are confident that our strategic objectives are fully reflective of Cairo Amman Bank's new and innovative methodology."

Bakri went on to comment, "The new corporate identity is based on meeting the wide range of our clients' needs from various market segments, while maintaining the spirit of modernity and emphasizing on identifying and serving the requirements of emerging businesses by providing innovative and practical solutions. The new corporate identity aims at meeting the aspirations and needs of our clients, and furthermore motivating employees' creativity by developing their professional capabilities in the past months as to adopt our new approach."

In speaking about the new brand, Miss Lina Kurd, Marketing Manager said, "A brand is like a person in a way that as a person grows, our brand will continuously evolve. By building on the heritage, and instantly recognizable green, of Cairo Amman Bank, the new brand was inspired by the growth and development of the shape of a flower bringing together neutral tones that also reflect the spirit of renewal and the values of hopefulness and progress. Our new corporate identity will anchor our leading position whilst upholding our competitive edge, coupling our heritage and experience with modernism and advancement. It will enable us to be both streetwise and competitive, supporting the range of creative and clever financial solutions we aim to launch over the coming months."

Cairo Amman Bank's branches introduce a new unique concept based on the welcoming open spirit and adopting an approach that is void of boundaries, and facilitating the technicalities our clients deal with on daily basis in addition to hospitability and giving helpful and friendly advice which supports clients in making best decisions.

Cairo Amman Bank branches interior and exterior was designed by Allen International. Allen International is a well-known company and it's totally integrated strategic design consultancy is equipped to deliver commercially effective design solutions for almost any market sector. In implementation of their exclusive re branding policy across the world, Cairo Amman Bank is Allen International's sole re branding project in Jordan.

Cairo Amman Banks' branches in the Kingdom and Palestine offer comprehensive banking services throughout the day within various time bands that are convenient to all clients in order to meet their aspirations and needs.