Saraya attracts a large audience at Cityscape 2007

Saraya was viewed as being unique at Cityscape this year for launching its future vision and strategy in the real estate development and travel and tourism industries, and that is by offering its customers not only the most luxurious destinations, but also complementing these destinations with exclusive services, hence providing its customers with luxurious comprehensive and personalized services.

Saraya's participation in Cityscape 2007 as a gold sponsor for the third consecutive year was coupled with a distinguished presence of H.E. Mohammad Al Gergawi, UAE Minister of State for Cabinet Affairs and Executive Chairman of Dubai Holding, along with the business elite from the region. Saraya displayed three models of its luxurious destination projects to include, Saraya Aqaba in the Red Sea City of Aqaba in Jordan; Saraya Islands in Ras Al Khaimah in the United Arab Emirates; and Saraya Bandar Jissah near Muscat in the Sultanate of Oman.

Saraya opened its sales for the residences at the Saraya Islands and Saraya Bandar Jissah destinations for the first time, and continued its sales at the Saraya Aqaba destination, whereby Saraya achieved high sales closings for several of the residence units in different Saraya destinations, thus reflecting the strong presence of the company, and its leading status in the field of real estate development.

Furthermore, Saraya seized the opportunity of this multinational event by signing a Memorandum of Understanding by virtue of which it will develop and construct its newest mixed-use resort destination; Saraya Aktau, on the Caspian Sea in Kazakhstan. The design phase of the project is expected to commence at the end of this year 2007, thus crossing the Middle East and North Africa (MENA) region to add yet another unique marks of Saraya in different places across the world.

Mr. Ali Kolaghassi, Vice Chairman and CEO of Saraya Holdings stated:

'Since the inception of Saraya in 2005, its commitment to transform untapped and rich natural locations to luxurious destinations manifested in its flagship project; Saraya Aqaba, and we have added to our projects four more unique destinations with the same levels of luxury and finesse, which we aspire to maintain. We have also added exceptional services to our destinations to provide our customers with comprehensive solutions offering them a fully fledged experience in the fields of travel and tourism, thus far, we have announced Saraya Aviation, and Saraya Realty, and it does not end here; there are more destinations and services in the horizon which will be announced in due course. The substantial attraction that Saraya secured in its booth at Cityscape Dubai 2007 comes to give yet another vote of confidence in our leading position in the market of real estate development, whereby we consider Cityscape as a platform through which we launch all that is new.'

Impressive feedback was received from Saraya's large audience at its booth in Cityscape; expressing the warm welcome they have received and the hospitality, as well as the remarkable service of Saraya's professional staff. Visitors of Saraya's booth came from different sectors all joined by a mutual interest in Saraya's luxurious destinations as well as its exclusive services, whereby they were provided with comprehensive information on all Saraya's projects and all their queries were answered.

It is worth noting that Saraya's five destinations are: Saraya Aqaba on the Red Sea City of Aqaba in Jordan; Saraya Islands in Ras Al Khaimah, United Arab Emirates; Saraya Dead Sea at the Dead Sea Jordan; Saraya Bandar Jissah near Muscat in the Sultanate of Oman; and Saraya Aktau on the Caspian Sea in Kazakhstan.

Cityscape is considered the largest international platform for real estate development and exchange, which attracts around 500 participants who represent the largest and oldest real estate firms operating in development, investment, funding and construction, property developers, architects, designers, as well as economist and real estate professionals.

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