Sorouh supports International Hunting & Equestrian Exhibition in Abu Dhabi

This prestigious event will be held between October 24 - 27, 2007 at the Abu Dhabi National Exhibition Centre.

Mr. Masood Al Awar, Executive Director, Sales & Marketing at Sorouh commented: 'We have a strong commitment to our society, and sponsoring such activities provides an opportunity for us to build on the great achievements of Abu Dhabi emirate in highlighting the cultural and traditions of the UAE.'

'Our support will continue to grow for such valuable activities that enrich the lives of our people and society. This commitment supports the great vision of Abu Dhabi's wise leadership, and their aspirations for the emirate and indeed the UAE' added Mr. Al Awar.

Sorouh's participation at the show follows the successful launch of the Sorouh Faces Campaign, which secured a Guinness World Record for the company for launching the biggest poster in the world. Located on the main flight path in and out of Dubai International Airport, the innovative advertisement will be replaced by a poster carrying a million faces. Inviting the public to participate, Sorouh has pledged to donate $1 for every photo received. The Poster will be replaced by another carrying photos of a million faces. For each photo Sorouh receives, US$ 1 will be donated to the UAE Red Crescent. The company hopes to attract one millon photos, thus donating a total of $1m.

Not only is Sorouh sponsoring several auctions at the International Hunting & Equestrian exhibition, including horses, camels and falcons, but they will also be showcasing their latest projects including the recently launched Al Ghadeer project, which was revealed for the first time at Cityscape Dubai recently.

Located on the border between Abu Dhabi and Dubai, Al Ghadeer is an oasis of easy living. Expected to be home to over 18,000 people, the 3m sq ft site is a complete community featuring affordable homes yet offering easy access to the UAE's commercial centers airports and ports. Since its launch, Sorouh has received phenomenal interest in its major new development with over 3,000 registrations recorded so far.

'We are delighted that Sorouh is associated with this prestigious event, and we look forward to showing visitors our exciting new projects at Sorouh's stand throughout the International Hunting & Equestrian Exhibition,' concluded Mr. Al Awar.