Eubiq begins MENA operations to distribute globally popular power outlet systems

Eubiq Middle East, which was established as a joint venture between Eubiq Singapore and Dakheel Aljassar Electrical Industries - Kuwait, is headquartered in Jebel Ali and has operations divided between retail and commercial sectors.

Dakheel Al Jassar is one of the leading electrical contracting and trading companies in Kuwait with over 70 years experience in the market. Being a pioneer in the field, Dakheel Al Jassar has the advantage of superior purchasing power and a strong vendor network.

Through a network of partnerships with leading distributors, Eubiq plans to distribute its value-added products, including the globally popular Grounded Sentry Shutter (GSS) track-capable outlet system, throughout all countries in GCC states, North Africa, the Levant and Turkey in the near future. Eubiq Middle East has also revealed that it has recently signed an agreement with Dakheel Aljassar Electrical Industries to distribute the GSS system throughout Kuwait.

The innovative GSS outlet system enables users to tap into power anywhere in their premises by adding and repositioning power outlets anywhere along a thin streamlined strip. All of Eubiq's products a patented safety feature that grounds all conductive objects in contact with it, ensuring that the system is electrical hazard-proof.

"It is our mission to make the GSS a global standard for power outlets, and we are certainly on the right track as we have received a lot of industry interest from some of the region's leading developers who want to include our products in their new developments. Eubiq's world-class products combined with Dakheel Al Jassar's seven decades of expertise in the regional market form a powerful combination that will accelerate our progress in the region,"

said Hani Azzouqah, Regional Manager, Eubiq Middle East.

"We are expecting a huge response, as our products and accessories are very flexible, and enable end users to decide how, where and in what colours to position their power outlet points. Also, our products are one of the safest power outlet systems in the world, and our impeccable track record in quality, safety and durability will be a significant edge as the Middle East market is known to be highly demanding regarding these critical elements," Azzouqah added.

The GSS system is the first and only power outlet system that can be permanently fixed anywhere - on the ground or mounted on walls and other platforms - and can be used in a wide range of residential, industrial or commercial applications. Eubiq also designed the first and only patented power outlet system worldwide that fully complies with IEC standard 61534, which is the optimum standard used for distributing electricity in household, commercial and industrial premises. Eubiq's products are used by some of the world's leading companies, including FedEx, Microsoft, IKEA, Deutsch Bank, Cisco System, Harvey Norman, and ABD many more.

Founded in 2000, Eubiq is headquartered in Singapore, and in 2006, a new Singapore-based plant was acquired to meet the increasing demand of this revolutionary system from the global market. Eubiq's global network of distributors spans more than 30 countries and Eubiq's products are widely used in residential, commercial and industrial sectors.