Vice Versa appoints new General Manager, Dubai

Jason brings more than 15 years of loyalty marketing experience to Vice Versa, most recently with International Customer Loyalty Programmes (ICLP), where he held the position of General Manager Dubai for three and a half years.

During this time, De Winne was actively involved in developing and implementing several loyalty programmes within the airline, hospitality, automotive, logistics and retail sectors across a variety of international brands including Emirates Airlines, DHL, Jumeirah, Porsche, and Qatar Airways.

Jason joins Vice Versa as the company strengthens its card concept division. He will drive the element of the offering which includes the creation of brand specific loyalty schemes and assist in the evolvement of the Vice Versa card programme for visitors to Dubai.

Commenting on the move, he says:

"As Dubai continues its rapid expansion as the business, leisure and retail hub of the region, there is huge potential to utilise cutting edge smart card technologies to deliver exciting incentive programmes that deliver maximum value to both the businesses - and their customers.

"I am very excited about joining Vice Versa International and I'm looking forward to taking on this challenging role, as the company develops its pioneering offering to clients across the region.

Kira Milan, Managing Director, Vice Versa International FZ-LLC says:

"Following the successful launch of the Vice Versa Card for visitors to Dubai and the use of our technology during both the Shakira, and most recently, P!NK, concerts, the interest in utilizing our technology to provide instant transparent rewards has grown significantly.

"Jason brings on board extensive experience in establishing and running first class loyalty concepts which, combined with our state-of-the-art innovative technology, provides us with a unique offering to bring into regional markets".

Prior to arriving to Dubai in 2004, Jason gained considerable experience working with loyalty agency Brierly & Partners and before that with Virgin Atlantic Airways, Cathay Pacific Airways and P&O in the United Kingdom.