Coca-Cola encourages companies to do more for the underprivileged

Amer Ahmed, Public Affairs and Communications Manager for Coca-Cola, highlighted the company’s dedication to the environment and social welfare 'Transnational companies often have a birds-eye view of problems such as poverty and pollution that transcend national boundaries, since they operate in multiple markets. We can all do more to better the communities in which we operate; this has positive effects that reach far beyond the bottom line.”

Coca-Cola operates numerous social responsibility campaigns across the Middle East, such as the schools.com project in Jordan, which saw underprivileged schools receive computers to help Jordan develop into a knowledge economy. The company has also constructed children’s libraries in hospitals around the Arab world.

Ahmed continued: “Coca-Cola is committed to supporting organizations and events such as the New Woman Forum that benefit the community at large, and that will bring us closer to all of our social, economic and financial development goals.”

The next Coca-Cola event will take place in Doha, Qatar, where Coca-Cola brand ambassador Nancy Ajram will sing at the opening of a three-day sporting event for children at the Aspire Sports Academy.